Manager - Omnichannel

4 weeks ago

New Delhi, India Axtria - Ingenious Insights Full time

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands.Responsibilities Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals.Conduct periodic brand-specific campaign performance reviews to assess execution, identify high/low-performing tactics, and guide optimization decisions.Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns.Apply advanced methodologies to assess campaign performance across digital, field, and media channels.Challenge conventional approaches and recommend innovative, data-driven strategies.Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders.Oversee teams responsible for KPI dashboardsQualificationsBachelor’s or master’s degree in marketing or supported by relevant experience.Minimum of 5+ years of experience in marketing analytics, with a strong focus on omnichannel strategy.Strong experience in analyzing and optimizing U.S. pharmaceutical prescription drug marketing through non-personalized, multichannel and omnichannel campaigns.Proven ability to lead analytics engagements and influence senior stakeholders.Strong understanding of customer journey analytics, media performance, and behavioral segmentation.Excellent communication and presentation skills with the ability to drive strategic conversations.Strong problem-solving skills, business acumen, and a passion for innovation.

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