Deputy General Manager

3 days ago

New Delhi, India Dot & Key Skincare Full time

Job Title: Deputy General Manager- BrandCompany: Dot & Key SkincareLocation: MumbaiIndustry: FMCG Cosmetics (Preferred Experience)Responsibilities:- Brand Positioning & Consumer Insights: Analyse brand positioning in the market, leveraging consumer insights to guide strategies that elevate the brand’s presence and growth. - Vision & Mission: Shape and communicate the brand’s vision and mission to ensure consistency across all initiatives and teams. - Strategic Planning & Execution: Translate brand elements into actionable plans and go-to-market strategies that drive performance and growth. - Team Leadership: Lead a team of marketing professionals working on brand initiatives, providing mentorship, support, and alignment to meet brand goals. - Creative Development: Oversee creative development, ensuring campaigns and content effectively engage the target audience and inspire action. - Market Analysis: Establish performance specifications, cost and pricing parameters, and market applications, while estimating sales potential. - Campaign Performance: Measure, analyse, and report the performance of all marketing campaigns, assessing ROI and KPIs to ensure effectiveness and alignment with business objectives. - Market Research: Monitor market trends, consumer behavior, and competitors’ activities to identify opportunities and threats in the marketplace. - Advertising & Marketing: Oversee the execution of ongoing marketing and advertising activities, ensuring alignment with brand objectives. - Product Distribution: Monitor product distribution channels and consumer reactions to ensure brand consistency and product performance in the market. - Growth Strategy: Develop and implement innovative strategies to drive brand growth, expanding market share and consumer loyalty. - Omnichannel Initiatives: Lead the ideation and execution of omnichannel strategies to create compelling customer propositions, aligned with category ambition and brand direction. - Cross-functional Alignment: Align internal teams and stakeholders around the brand’s strategic direction, ensuring unified tactics and consistent messaging across all touchpoints. - Proven Brand Expertise: Proven experience in developing and executing brand and marketing strategies, with a track record of success in FMCG, particularly within the cosmetics industry. - Campaign Development: Demonstrated ability to identify target audiences and create effective, results-driven campaigns that resonate with consumers. - Marketing Mix Mastery: Strong understanding of the full marketing mix, including digital, social media, content, and traditional advertising channels. - Analytical & Creative: Strong analytical skills paired with creative problem-solving abilities to drive innovative campaigns. - Business Analyst: Expertise in data analysis and utilizing metrics to inform decisions, ensuring marketing activities are aligned with business goals and P&L. - Communication Skills: Exceptional written and verbal communication skills, with the ability to present insights and strategies to executives and key stakeholders. - Trend Awareness: Up-to-date with the latest marketing trends, tools, and best practices to drive brand innovation.Qualifications: -- A degree in Marketing, Business Administration, or a related field. - 10+ years of experience

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