
Data Analyst/Scientist
3 weeks ago
Responsibilities include :
- Work towards maximization of customer conversions and engagement through analysis of past campaigns
and improvement of future Marketing Communications to customers.
- Provide Analytics driven Insights to create and enhance campaign performance, work with campaign team to coordinate on insight to action, enabling better performance of the overall marketing analytics stack
- Create POC's of new ideas, scale them into solutions, able to drive the team with technology, automation, and bring in new ideas
- Using statistical tools to identify, analyze and interpret patterns and trends for diagnosis and prediction
- Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.
- Setup process efficiencies in data analysis, mentor junior data :
- B.Tech / M.Tech / M.Sc. in Quantitative fields- 5+ year work experience as Data Analyst/Scientist. Banking domain knowledge is mandatory
- Experience as an Analytics Manager or Data Scientist with prior experience of leading or mentoring people, experience in Marketing/Campaign Analytics desirable
- Hands on experience of SQL, Python, Excel, and PowerPoint. Knowledge of visualization tools is a plus
- Hands on knowledge of Statistical/ML methods of Regression, Segmentation, Decision Trees
- Methodical and logical approach to problem solving
- Strong Communication skills, Organizational abilities, and Stakeholder Management
(ref:hirist.tech)-
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