Expertrons - Product Marketing Manager

7 days ago

Mumbai, India Expertrons Full time

Description:Company: ExpertronsJob Title: Product Marketing Manager.Location: Mumbai Work from Office.Experience: 5-6 years.About 100X Growth Partners (by Expertrons):100X Growth Partners, an initiative by Expertrons, is a growth acceleration partner helping businesses scale through a proven franchise-led expansion model. Founded by IIT Bombay alumni and backed by Expertrons, we empower brands to grow with minimal capital risk via strategic planning, recruitment, marketing, and operational execution.About Expertrons:Expertrons is the world's largest AI-powered career experience platform, revolutionizing professional growth. Trusted by experts from Microsoft, Amazon, Sequoia Capital, Harvard Business School, and more, we use cutting-edge videobot technology to provide career guidance at scale.About the Role:We are seeking an experienced and data-driven AVP - Product Marketing to lead our marketing automation, performance, and media marketing initiatives.The ideal candidate will be responsible for designing and executing end-to-end marketing strategies that drive awareness, engagement, and conversions seamlessly integrating lead generation, CRM, and sales funnel optimization.Key Automation & Funnel Management:- Develop and implement automation workflows across platforms (HubSpot, Zoho, Salesforce, etc.) to streamline lead nurturing.- Build and manage the lead-to-sales funnel ensuring smooth MQL SQL Conversion journey.- Monitor and optimize conversion rates at each stage of the funnel.Performance & Media Marketing:- Lead performance marketing across digital channels (Google Ads, Meta, LinkedIn, etc.) with a strong focus on ROI and CAC optimization.- Drive media marketing campaigns - online and offline to enhance product visibility and brand reach.- Collaborate with creative, product, and analytics teams to deliver impactful campaigns.CRM & Data Analytics:- Leverage CRM tools to manage customer lifecycle, segmentation, and personalized communication.- Analyze campaign performance, lead quality, and user behavior to guide strategic decisions.- Maintain and improve database hygiene and campaign attribution Collaboration:- Partner with sales and product teams to align marketing objectives with business outcomes.- Develop go-to-market strategies for new product launches.- Manage internal and external stakeholders to ensure consistent messaging and performance tracking.Key Skills & Competencies:- Hands-on experience with marketing automation tools (e.g., HubSpot, Zoho, Salesforce Marketing Cloud).- Strong understanding of digital performance metrics, analytics tools (Google Analytics, Data Studio, etc.).- Proficiency in managing multi-channel campaigns (Search, Social, Display, Email, Affiliate).- Deep understanding of CRM systems and lead funnel dynamics (MQL - SQL - Conversion).- Excellent analytical, problem-solving, and communication skills.Qualifications: MBA preferred. (ref:iimjobs.com)

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