Performance Specialist

2 weeks ago

New Delhi, India CenturyIQ Full time

Organization Overview:CenturyIQ Solutions India Private Limited, based in Mumbai, serves as the dedicated captive unit of Century Financial, UAE. Its primary objective is to manage and execute outsourced responsibilities delegated by Century Financial, setting itself apart through an unwavering commitment to knowledge process services that transcend conventional data-driven and technology-centric transformationsRole Overview:We are seeking a results-driven Performance Specialist with 3–5 years of hands-on experience in performance marketing, SEO, and mobile app marketing. You will be responsible for executing and optimizing paid campaigns across platforms, improving app visibility across regions, and contributing to user acquisition strategies in the trading and financial services space.Job Description:- Plan and execute paid marketing campaigns via Google Ads Manager and Meta Ads Manager - Optimize mobile app install campaigns (Google UAC, Meta App Ads) across multiple geographies - Drive performance through SEM, SMM, and SEO tactics tailored to target audiences - Monitor and analyze KPIs such as CTR, CPI, ROAS, and engagement metrics across all campaigns - Conduct keyword research and implement SEO best practices to improve organic visibility - Stay up to date with platform algorithm changes and international market trends - Contribute to cross-functional marketing strategies and growth campaigns. - Develop and implement strategies to boost high-quality mobile app installs and retention across key marketsRequirement:- 3–5 years of proven digital marketing experience, with a strong grasp of performance marketing - Proficiency in Google Ads Manager, Meta Business Suite, and other paid media tools - Strong understanding of mobile app marketing (UAC, ASO, MMP tools like Adjust/Appsflyer) - Solid SEO knowledge including on-page, off-page, and technical SEO - Experience in financial services, trading, or stock markets is a strong plus - Analytical mindset with hands-on experience using Google Analytics, GA4, or similar - Excellent communication and cross-functional collaboration skillsPreferred Qualifications- Bachelor's degree in Marketing, Business, or related field - Certification in Google Ads, Meta Blueprint, or similar - Familiarity with CRM tools and automation platforms

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