Digital Marketing Head

2 weeks ago

Mumbai, India CRESCENDO GLOBAL LEADERSHIP HIRING INDIA PRIVATE L Full time

Key Responsibilities:1. Brand Strategy & Positioning:- Develop and own brand positioning for fintech, EMI/BaaS, PSP, and payments products.- Create brand architecture, messaging frameworks, and communication guidelines.- Build institutional credibility through case studies, enterprise collateral, and brand storytelling.- Ensure compliance-friendly, regulation-aligned communication across all channels.2. Digital Marketing & Growth:- Lead digital acquisition across Google, Meta, LinkedIn, industry networks, programmatic, and other performance channels.- Manage funnel optimisation and analytics: CAC, LTV, ROAS, MQL - SQL, retention, and conversion metrics.- Implement CRM automation, nurturing workflows, retargeting, WhatsApp automation, and marketing journeys.- Oversee SEO, content optimisation, and high-performing product landing pages.3. B2B Lead Generation & Demand Generation:- Build structured inbound demand generation for enterprises, PSPs, NBFCs, fintechs, and payment companies.- Develop Account-Based Marketing (ABM) strategies for high-value enterprise targets.- Create sales enablement assets including pitch decks, case studies, playbooks, one-pagers, and solution collateral.- Partner closely with sales to convert MQLs into qualified enterprise opportunities.4. Product Marketing:- Translate complex fintech, EMI, acquiring, issuing, crypto PSP, and BaaS products into simple, value-driven messaging.- Lead GTM strategies for issuing, acquiring, vIBANs, wallets, remittance, payouts, and payments infrastructure products.- Build product sheets, documentation, positioning narratives, and launch campaigns.- Collaborate with product, engineering, and compliance teams to ensure technical accuracy.5. Partnerships & Industry Visibility:- Support partnership teams through co-branded marketing campaigns with networks, vendors, and fintech partners.- Represent the company at fintech events, expos, and global industry forums.- Develop thought leadership and category presence through content, PR, and industry ecosystem relationships.6. Team Leadership & Organisation Building:- Build and scale a complete marketing organisation (digital, content, brand, product marketing, growth).- Manage internal creative and growth teams, as well as external agencies.- Establish KPIs, reporting systems, and real-time dashboards.- Drive a performance-led, data-driven marketing 12-20 years of experience in fintech, payments, EMI/BaaS, PSPs, SaaS, or neobanking.- Extensive experience in leading full-stack marketing and building teams from scratch.- Deep understanding of issuing, acquiring, wallets, remittances, crypto payments, payment gateways, and infrastructure.- Strong command of digital marketing, enterprise B2B funnels, ABM, and compliance-led communication.- Excellent storytelling, communication, leadership, and cross-functional collaboration skills. (ref:iimjobs.com)

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