Content Marketer

2 weeks ago

Gurugram, India Karrot Cosmetics Private Limited Full time

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.


Roles and Responsibilities


  • Design content marketing strategies across all online platforms and set short-term goals.
  • Driving traffic and engagement that translates to sales and brand promotion.
  • Undertake content marketing initiatives to achieve business targets.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Produce high-quality content by collaborating with design and writing teams.
  • Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Regularly deliver engaging content.
  • Optimize content considering SEO and Google Analytics.
  • Ensure a strong web presence on various channels.
  • Generate ideas to increase customer engagement.
Requirements
  • Bachelor's degree in marketing or related field.
  • Proven work experience as a Content marketing executive.
  • Proficient in MS Office and Content Management Software.
  • Understanding of web publishing requirements.
  • Ability to predict audience preferences with an editorial mindset.
  • Project management skills and attention to detail.
  • Excellent communication and writing skills in English.
Skills
  • Content Marketing
  • Copywriting
  • Design
  • Creativity
  • Customer Engagement


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