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Team Lead, Content Marketing

4 months ago

Gurugram, India Cvent Full time

About Cvent:

Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.


What you will be doing:

• Creating different marketing content to drive awareness and generate leads for Enterprise customers

• Producing various content types, including email, digital ad copies, blogs, eBooks and white papers

• Personalization and verticalization of already existing content & other artifacts for Enterprise Customers targeted towards a the North American Geo. • Revisit and analyze previously published content to uncover optimization opportunities and revamp it accordingly for better conversions.

• Analyzing content metrics in purpose to make the best performance of it.

• Collaborating and brainstorming with the other members of the team to come out with innovative content ideas

• Measure, track, and report on content metrics to evaluate campaign results and effectiveness across channels


What you will need for this position:

• Masters in English or Mass Communications or an equivalent degree from a top tier college

• 4 - 6 years of experience in content writing, defining content strategy and content performance review for North America is mandatory • Someone with a natural passion and a flair for storytelling and content writing

• Knowledge of digital marketing, including SEO, web analytics & experience with content management system like Drupal is a significant advantage.

• Creative thinker, team player, detail-oriented, process-driven, self-motivated and effective communicator