Content Marketing Strategist

3 weeks ago

Gurugram, India HTC Global Services Full time

Hello All,


Here we have an Exciting Opening with Content Marketing Strategist &Executive, kindly find the Job Description below and share your Updated Resume to @jayashree.d@htcinc.


Job Description:


Role Overview:

We’re seeking a dynamic Senior Content Marketing Strategist & Executive with a proven track record in strategizing and executing content that delivers on key performance indicators and organic growth. The ideal candidate will have a robust analytical mindset, a deep curiosity for market and competitive insights, and a talent for devising impactful content strategies that resonate deeply with our audience.


Responsibilities:


  • Lead Strategic Content Initiatives:

Forge innovative content strategies that mirror market trends and business goals, prioritizing brand authority and organic growth.

  • Content Creation & Execution:

Command the development of varied content types, from insightful long-form articles and persuasive sales copy to engaging podcasts and vibrant social media content, to captivate and grow our audience.

  • Harness Audience Insights:

Collaborate with sales and product teams to translate customer insights and market trends into compelling content narratives

  • Implement Data-Driven Optimization:

Leverage content analytics to fine-tune and elevate content strategies, focusing on enhancing engagement, conversion rates, and lead generation.

  • Manage the Content Funnel and own the KPIs:

Own and optimize the content funnel, ensuring message consistency and impact across all customer journey stages and content mediums along with KPIs – Web traffic, engagement metrics, content performance, lead generation and conversion, social media metrics, brand awareness and authority, content ROI

  • Elevate with SEO:

Integrate advanced SEO practices to maximize content visibility, engagement, and audience reach.

  • Prioritize Project Management:

Efficiently manage and prioritize multiple content projects to deliver high-quality content with multiple contexts and KPIs


Qualifications:


  • At least 5 years in content marketing roles, with a preference for experience in B2B SaaS and cybersecurity or tech industry.
  • Expertise in SEO and a knack for enhancing digital content reach and engagement.
  • Stellar writing and editing skills, capable of producing compelling content that speaks directly to our audience.
  • Adept at data analysis, using insights to drive strategic decisions and content innovations.
  • Proven capability to manage multiple projects simultaneously, prioritizing impact without sacrificing quality.


This role is a gateway to making a significant impact, and we are always happy to work with people who are willing to effect change.

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