Digital Marketing Strategist

3 weeks ago


Gurugram, India Saku Retails Pvt Ltd Full time

Company Description

SAKU, started in 2024, is a vertically integrated Direct-to-consumer (D2C) house of brand (fashion and other related segments), located in Gurugram. Our mission is to provide high-quality products and exceptional omni-channel retail customer experience at affordable prices.


We're a customer and people first company from Day 1.

For us, our culture, love for our customers and care for our employees is non-negotiable.


We strongly believe in unit economics and sustainable growth over burning investor money in the name of expansion.


Role Description

This is a full-time on-site role for a Digital Marketing Strategist in Gurugram.


You will be responsible for developing and executing overall digital marketing strategy for SAKU. Specifically:

  • Develop a 360 degree marketing and communication plan (including but not limited to website, ads on various platforms such as Meta, Google, Video ads, Email marketing, Social Media, mapping end-to-end customer journey etc.)
  • Implement marketing automation e.g. 'Always on' campaigns, customer journey based communication etc.
  • Develop content strategy including implementing meaningful and effective marketing campaigns
  • Implement performance marketing
  • Implement various test campaigns and evaluate what works and what doesn't
  • Create strong analytical models and attribution models to evaluate ROAS across platforms
  • Optimize website UX and content progressively


Technical Skills

  • Minimum 2 years experience in digital marketing within D2C / fashion / beauty category
  • Familiarity and experience with consumer, lifestyle, beauty industries and brands
  • Hands-on experience with Performance Marketing, email marketing, Social media strategy, A/B testing, WhatsaApp Business API, building analytical models etc.
  • Hands on experience in marketing automation
  • Hands on experience in mapping customer journey building and creating communication touchpoints based on various stages
  • Strong with building Excel models and numbers


Other skills

  • Structured thought-process
  • High Focus towards execution
  • Creative problem solver
  • Well organized, detail-oriented
  • Ability to work independently and as part of a team
  • Curious about new trends
  • First principles thinker
  • Ability to simplify complex issues


What we offer?

  • Freedom to explore, fail fast, learn fast
  • An opportunity to build the entire function from scratch
  • A trusting team environment
  • Growth path to become the best in the business
  • A team of empathetic problem solvers
  • Continuous learning culture


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