Aciinfotech - Senior Performance Marketer

2 weeks ago

Hyderabad, Telangana, India ACI GLOBAL BUSINESS SERVICES PRIVATE LIMITED Full time

About Us

ACI Infotech is a leading IT services and consulting company, delivering digital transformation solutions across cloud, AI, data, and enterprise technologies.

We partner with global enterprises to solve complex challenges through innovation, technology, and strategy.

We are looking for a Performance Marketing professional to join our high-impact marketing team.

The ideal candidate will plan, execute, and optimize multi-channel B2B campaigns that generate measurable growth for our IT services portfolio and support go-to-market (GTM) Plan, execute, and optimize digital marketing campaigns across paid channels including Google Ads, LinkedIn Ads, Meta, programmatic, and YouTube.

- Manage end-to-end lead generation campaigns, focusing on KPIs like CAC, CPL, CTR, CVR, LTV, and ROAS.

- Support GTM strategy development and execution for new services and campaigns in coordination with product and sales teams.

- Continuously test and experiment with new ad formats, audience segments, and platforms to maximize efficiency.

- Conduct funnel analysis, attribution modeling, and conversion tracking to evaluate campaign impact on business outcomes.

- Collaborate with creative, content, and sales teams to ensure campaigns align with IT buyer journeys and ACI Infotechs business goals.

- Prepare dashboards, reports, and presentations for leadership, providing insights and recommendations for optimization.

- Stay ahead of digital marketing trends and ad-tech innovations, particularly in B2B IT 3 years of hands-on experience in performance marketing or digital advertising, preferably in IT services or B2B technology.

- Strong understanding of paid media strategy, funnel optimization, go-to-market execution, and account-based marketing (ABM).

- Proficiency in tools such as Google Analytics 4, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, and Excel/Google Sheets.

- Analytical mindset with strong problem-solving skills and the ability to turn data into actionable insights.

- Strong communication and collaboration skills to work across creative, content, and sales teams.

- A passion for technology-driven transformation and delivering measurable marketing Experience in marketing cloud, data analytics, AI, or digital transformation solutions.

- Certifications in Google Ads, LinkedIn Marketing, or HubSpot.

(ref:iimjobs.com)

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