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Ketto Online Ventures
4 weeks ago
About Ketto New Business Ventures:
Ketto New Business Ventures is the innovation-driven arm of Ketto, India's leading medical crowdfunding platform. We focus on incubating and scaling new ventures where Ketto plays the role of a seed investor, aiming to solve pressing healthcare challenges through innovative solutions.
About the Role:
We are looking for a skilled and experienced Assistant Manager / Manager - Digital Marketing to join our upcoming Medical Weight Loss Venture. The ideal candidate will have 3-5 years of experience in digital marketing within healthcare, health-tech, or weight loss domains, with a strong ability to drive impactful campaigns and deliver measurable results.
Key Responsibilities:
- Develop and execute digital marketing strategies to increase brand awareness and generate leads.
- Manage end-to-end digital campaigns across channels such as email, social media, Google, Facebook, and display advertising.
- Track and optimize campaign performance using data and analytics.
- Collaborate with content, design, and product teams to deliver engaging digital experiences.
- Provide performance reports and actionable insights using tools like Google Data Studio or Tableau.
- Stay up-to-date with the latest digital trends, tools, and best practices.
Qualifications & Skills:
- 3-5 years of hands-on experience in digital marketing.
- Expertise in running and optimizing Facebook Ads, Google Ads, and App Campaigns.
- Experience with user acquisition, retargeting, and funnel optimization.
- Strong analytical skills with the ability to interpret campaign data and performance metrics.
- Proficiency in Excel; familiarity with Data Studio or Tableau is a plus.
- Working knowledge of SEO and SEM implementation.
- Experience with attribution tools like Appsflyer.
- Strong communication, collaboration, and project management skills.
- Self-motivated, detail-oriented, and results-driven.
