Customer Engagement

3 weeks ago


Hyderabad, Telangana, India Recykal Full time

We are seeking a proactive and creative Marketing Engagement Specialist to lead audience engagement through email campaigns, WhatsApp communication, and website content, with a focus on blogging and push notifications. This role involves creating impactful strategies to enhance customer interaction, drive traffic, and maintain a consistent brand presence across digital channels.Key Responsibilities:Email Marketing:- Design and execute email campaigns for customer engagement, promotions, and updates.- Develop audience-specific email templates with personalization and dynamic content strategies.- Conduct A/B testing on subject lines, content, and designs to optimize open and click-through rates.- Manage email lists, ensuring accurate segmentation and compliance with data protection regulations.- Analyze email campaign performance and provide actionable insights for improvement.WhatsApp Communication:- Create and manage WhatsApp campaigns to connect with customers in real time.- Implement automation tools for timely and personalized responses.- Track customer interactions on WhatsApp to refine messaging and engagement strategies.- Maintain WhatsApp Business accounts, ensuring consistent branding and tone.Website Engagement:- Lead blogging efforts, creating or curating engaging, SEO-friendly content aligned with the brand's voice.- Develop and implement strategies for website push notifications to drive repeat visits and user engagement.- Collaborate with content and design teams to align blog content with campaigns and audience interests.- Monitor website traffic and blog performance using analytics tools, identifying opportunities for improvement.- Stay updated on industry trends to suggest fresh, innovative blogging topics and push strategies.Campaign Management & Coordination:- Plan and execute integrated campaigns across email, WhatsApp, and website platforms.- Ensure consistency in messaging and design across all channels.- Work closely with cross-functional teams to align digital content with overall marketing goals.Analytics & Reporting:- Track and report KPIs such as email open rates, click-through rates, WhatsApp engagement, and blog traffic.- Measure the impact of push notifications on user retention and engagement.- Generate insights to continuously improve campaign and content effectiveness.Qualifications:- Bachelor's degree in Marketing, Communications, or a related field.- 1-2 years of experience in digital marketing, email marketing, or content creation.- Proficiency in email marketing tools (e.g., Mailchimp, HubSpot), WhatsApp Business, and website analytics platforms.- Strong writing skills with an eye for SEO and content optimization.- Familiarity with website push notification tools like OneSignal or similar platforms.Preferred Skills:- Experience in managing blogs or content-driven websites.- Knowledge of CRM systems, Google Analytics, and WhatsApp Business API.- Creative thinker with a data-driven approach to marketing strategies.This role offers an exciting opportunity to create meaningful connections, engage audiences through multiple touchpoints, and contribute to building a strong digital presence. If you're passionate about blogging, digital campaigns, and innovative engagement strategies, we'd love to have you on board



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