Digital Marketing Executive
2 days ago
Looking for a dynamic Digital Marketing Specialist for a D2C Apparel brand based out of Mumbai
Responsibilities:
● Develop and execute a comprehensive marketing strategy:
● Create a roadmap that aligns with our brand’s vision and growth goals.
● Establish a compelling brand voice, visual identity, and messaging that resonates with our target audience.
● Oversee the development of engaging content across various channels including social media, email marketing, website, and blog posts.
● Digital marketing: Implement and manage paid advertising campaigns, SEO strategies, and social media outreach to maximize online visibility.
● Analyze market trends, consumer behaviour, and competitor activity to inform strategic decisions.
● Community engagement: Cultivate and maintain a loyal customer base through interactive campaigns, promotions, and user-generated content.
● Partnerships and collaborations: Identify and collaborate with influencers, media outlets, and strategic partners to expand brand reach.
● Plan and allocate marketing budgets efficiently to maximize ROI.
● Performance tracking: Monitor campaign performance using KPIs and analytics tools, adjusting strategies as needed to optimize results.
Job Qualifications:
● Relevant degree in Marketing, or a related field.
● 2+ years of experience in marketing, preferably within the food industry or startups or a marketing agency.
● Proven ability to create and lead marketing strategies from the ground up.
● Strong communication and content creation skills.
● Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools, etc.)
● Analytical mindset with a data-driven approach to decision-making.
● Creativity and adaptability in a fast-paced startup environment.
● Experience with influencer outreach and partnership building is a plus.
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