Digital Marketing Executive

2 days ago


Aurangabad, India CeeQ Full time

Looking for a dynamic Digital Marketing Specialist for a D2C Apparel brand based out of Mumbai


Responsibilities:


● Develop and execute a comprehensive marketing strategy:


● Create a roadmap that aligns with our brand’s vision and growth goals.

● Establish a compelling brand voice, visual identity, and messaging that resonates with our target audience.


● Oversee the development of engaging content across various channels including social media, email marketing, website, and blog posts.


● Digital marketing: Implement and manage paid advertising campaigns, SEO strategies, and social media outreach to maximize online visibility.


● Analyze market trends, consumer behaviour, and competitor activity to inform strategic decisions.


● Community engagement: Cultivate and maintain a loyal customer base through interactive campaigns, promotions, and user-generated content.


● Partnerships and collaborations: Identify and collaborate with influencers, media outlets, and strategic partners to expand brand reach.


● Plan and allocate marketing budgets efficiently to maximize ROI.


● Performance tracking: Monitor campaign performance using KPIs and analytics tools, adjusting strategies as needed to optimize results.


Job Qualifications:


● Relevant degree in Marketing, or a related field.


● 2+ years of experience in marketing, preferably within the food industry or startups or a marketing agency.


● Proven ability to create and lead marketing strategies from the ground up.


● Strong communication and content creation skills.


● Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools, etc.)


● Analytical mindset with a data-driven approach to decision-making.


● Creativity and adaptability in a fast-paced startup environment.


● Experience with influencer outreach and partnership building is a plus.



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