Sales Enablement Specialist
2 months ago
Title – Market Research and Sales Enablement Strategist
Location – Open - Gurgaon/Noida/ Chandigarh preferred.
Roles & Responsibilities
In the Strategic Solutioning & Transformation Unit's Multi Tower Offering Development (MTO) function, a key role awaits an adept professional to serve as the Market Research and Sales Enablement Strategist. This multifaceted position plays a crucial role not only in enhancing our sales enablement capabilities but also in contributing a comprehensive market research perspective to enrich the business value of our multi-tower solution offerings.
Primary duties encompass, yet are not confined to:
- Collaborate closely with the offering development squad in SST and respective service lines to comprehend our capabilities and offerings.
- Conduct thorough market research using various channels to formulate a perspective on emerging trends, market needs, and competition to guide new offering development.
- Develop business cases and validations for new offerings based on market trends, incorporating Outside-In and Inside-Out views.
- Partner with marketing teams to translate technical features into compelling business value propositions.
- Formulate and execute a holistic sales enablement strategy aligned with organizational goals.
- Craft engaging and informative sales collateral, presentations, and other materials that effectively communicate the value of our services.
- Ensure sales teams have access to updated and relevant content to bolster their efforts.
- Design and implement training programs for sales teams to enhance their understanding of technical consulting solutions.
- Conduct workshops and webinars to disseminate product knowledge, industry trends, and effective sales techniques.
- Collaborate with service lines, marketing, and sales teams to gather feedback, fostering continuous improvement of sales enablement materials and programs.
- Establish metrics and KPIs to gauge the effectiveness of sales enablement initiatives.
- Regularly evaluate the impact of training programs on sales performance and provide data-driven recommendations for enhancement.
- Support TML generation activities for NBD accounts.
- Contribute to the creation of outreach campaigns to drive NBD.
- Oversee the creation of reusable archetypes to reduce the TAT for proposal responses to RFPs/RFIs and manage the Knowledge Management (eKM) for the entire unit.
Qualifications:
- Bachelor's degree in engineering, preferably with a master’s in business or marketing.
- In-depth understanding of market research tools, techniques, and technical consulting solutions, with the ability to translate technical concepts into business value.
- Excellent communication and presentation skills.
- Collaborative work experience in a cross-functional environment, with a preference for those familiar with multiple service lines within TechM.
- 8-12 years of experience in market research and sales enablement or a related role within the Tier 1 IT consulting industry (flexible for internal candidates).
- Willingness to undertake various tasks as the unit evolves, in addition to those specified.
- Proven track record of developing and implementing successful sales enablement strategies (Needed for external candidates, highly preferred for internal).
- Experience in designing and delivering effective sales training programs (highly preferred).
- Open to working in multiple time zones.
To fasten the process, email your resume with a note on how your skills align with the role and the value you bring to SU0G119892@techmahindra.com
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