Mastercard - Analyst - B2B Marketing Services/Marketing Operations

Description:Our Purpose:Mastercard powers economies and empowers people in 200+ countries and territories worldwide.Together with our customers, were helping build a sustainable economy where everyone can prosper.We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title And Summary:- Analyst, B2B Marketing Services Marketing Operations.- Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future.- We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike.- Our Decency Quotient (DQ) is at the heart of everything we dodriving a culture that values doing well by doing good.- The Services Marketing Operations is the core enabler for the entire Services Marketing team. -Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.- As we expand, were looking for a data-driven and detail-oriented Senior Analyst, B2B - Marketing to join our global team.- This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting.- You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency.- If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.Role Overview:- This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights.- Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, youll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.The Role:CAMPAIGN EXECUTION & SUPPORT:- Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.- Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.- Ensure campaign assets are QAd and comply with brand, meet Mastercards high quality standards and meet data privacy requirements.- Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations.- Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.LEAD MANAGEMENT & DATA OPERATIONS:- Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.- Monitor lead flow between marketing systems and CRM (, Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.- Assist in managing lead scoring, routing logic, and lifecycle status updates.REPORTING & ANALYTICS:- Develop and maintain campaign performance dashboards and reports (email performance, lead generation, MQL pipeline contribution).- Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.- Support A/B testing and performance optimization initiatives.MARTECH TOOLS & PROCESS OPTIMIZATION.- Act as a power user of key MarTech platforms ( Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar).- Maintain documentation of marketing operations processes and system configurations.- Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.All About You:- Several years of work experience in B2B marketing performing campaign execution.- Experience in B2B, SaaS, and/or Professional Services industries is preferred.- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.- 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).- Strong understanding of B2B lead management processes and funnel metrics.- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI). (ref:iimjobs.com)