Xerago - MarTech Lead

2 days ago

Chennai, India Xerago Full time

We are seeking a highly skilled and experienced MarTech Lead to lead our marketing technology initiatives across platforms and teams. The ideal candidate will bring deep expertise in multiple marketing automation tools, data and database management, platform integrations, and campaign deployment. This role requires both strategic and technical capabilities to drive personalization, automation, and seamless customer experiences at scale.Key Responsibilities :- Lead the strategy, execution, and optimization of multi-channel marketing automation programs (email, SMS, push, web).- Manage and enhance MarTech stack including platforms such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, HubSpot, Responsys, etc.- Collaborate with marketing, sales, product, and IT teams to design and implement integrated marketing campaigns.- Oversee data architecture, segmentation, and audience strategy leveraging tools like SQL, CDP/DMPs, and marketing databases.- Drive integrations between marketing platforms and CRM systems (Salesforce, MS Dynamics), CMS (AEM, Drupal), and analytics tools.- Ensure flawless campaign deployment, testing (A/B, multivariate), QA, and performance tracking.- Monitor and report on campaign effectiveness using dashboards and analytics (Google Analytics, Adobe Analytics, SFMC reports).- Maintain high standards for data compliance, security, privacy (GDPR, CAN-SPAM), and governance.- Mentor and lead a team of marketing technologists, automation specialists, and developers.- Evaluate and recommend new technologies to improve operational efficiency and campaign effectiveness.Required Qualifications:- Proven expertise in at least 2-3 marketing automation platforms (SFMC, Eloqua, Marketo, Responsys, etc.).- Strong knowledge of data integration, ETL processes, and platforms like Talend, Zapier, APIs.- Hands-on experience with SQL, data extensions, and relational data models.- Understanding of customer journey orchestration, personalization, and behavioral triggers.- Excellent project management and stakeholder communication skills.- Bachelor's degree in Marketing, Computer Science, or related field (MBA is a plus).- Relevant certifications in Salesforce Marketing Cloud, Marketo, Eloqua, or similar platforms preferred.Preferred Skills:- Experience with Customer Data Platforms (CDPs) and data lakes.- Willing to learn SAS environments.- Working knowledge of compliance frameworks like GDPR, CCPA.- Experience in B2B and B2C campaign deployment models. (ref:iimjobs.com)

  • Xerago - MarTech Lead

    4 weeks ago

    Chennai, India Xerago Full time

    Description :We are seeking a skilled and experienced MarTech Lead to lead our marketing technology initiatives across platforms and teams. The ideal candidate will bring expertise in multiple marketing automation tools, data and database management, platform integrations, and campaign deployment.This role requires strategic and technical capabilities to...

  • Xerago - Senior Marketing Data Analyst

    4 weeks ago

    Chennai, India Xerago Full time

    Description : Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, andThis is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be...

  • Xerago - MarTech Lead - Data Analytics

    4 weeks ago

    Chennai, India Xerago Full time

    Job Summary :We are seeking a highly skilled and experienced MarTech Lead to lead our marketing technology initiatives across platforms and teams. The ideal candidate will bring deep expertise in multiple marketing automation tools, data and database management, platform integrations, and campaign deployment. This role requires both strategic and technical...

  • MarTech Lead

    7 days ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Description : We are seeking a skilled and experienced MarTech Lead to lead our marketing technology initiatives across platforms and teams. The ideal candidate will bring expertise in multiple marketing automation tools, data and database management, platform integrations, and campaign deployment. This role requires strategic and technical...

  • Martech Lead

    3 days ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are seeking a highly skilled and experienced MarTech Lead to lead our marketing technology initiatives across platforms and teams. The ideal candidate will bring deep expertise in multiple marketing automation tools, data and database management, platform integrations, and campaign deployment. This role requires both strategic and technical capabilities...

  • Presales Executive

    3 days ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are looking for a Presales Executive to support the Sales and Account Management teams in acquiring new customers and expanding value within existing accounts. This role requires a strategic thinker with a strong grasp of digital marketing, MarTech, analytics, and customer experience solutions. The ideal candidate should be able to connect the dots, take...

  • Presales Specialist

    1 day ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    We are looking for aPresales Specialistto support the Sales and Account Management teams in acquiring new customers and expanding value within existing accounts. This role requires a strategic thinker with a strong grasp of digital marketing, MarTech, analytics, and customer experience solutions. The ideal candidate should be able to connect the dots, take...

  • UI/UX Manager

    1 week ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    DescriptionWe are hiring a Strategy & Design Manager to lead both client projects and in-house product design. This is not a traditional Photoshop role. The ideal candidate Should have hands-on expertise with AI-powered creative tools and modern web/UI technologies, along with the ability to explore emerging AI initiatives and help Xerago become an AI-first...

  • UI/UX Manager

    2 weeks ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are hiring a Strategy & Design Manager to lead both client projects and in-house product design. This is not a traditional Photoshop role. The ideal candidate Should have hands-on expertise with AI-powered creative tools and modern web/UI technologies, along with the ability to explore emerging AI initiatives and help Xerago become an AI-first company....

  • UI/UX Manager

    1 week ago

    Chennai, Tamil Nadu, India Xerago Full time ₹ 12,00,000 - ₹ 30,00,000 per year

    Description : We are hiring a Strategy & Design Manager to lead both client projects and in-house product design. This is not a traditional Photoshop role. The ideal candidate Should have hands-on expertise with AI-powered creative tools and modern web/UI technologies, along with the ability to explore emerging AI initiatives and help Xerago become an...