Manager - Programmatic

4 weeks ago

Pune, India dentsu Full time

About the Role:


We are seeking a driven Programmatic Specialist to manage and optimize digital advertising campaigns. You will be responsible for the day-to-day execution, performance analysis, and client communication, ensuring campaigns achieve key performance indicators (KPIs).


Responsibilities:


  • Execute, monitor, and optimize programmatic campaigns primarily within DV360.
  • Analyse campaign data, generate insightful reports, and provide actionable recommendations.
  • Proactively manage client data to maximize campaign performance.
  • Ensure campaign delivery adheres to best practices and achieves client KPIs.
  • Communicate effectively with clients and internal teams, providing regular campaign updates.
  • Utilize MMPs and analytics tools to track and measure campaign effectiveness.
  • Maintain platform expertise and enforce DV360 best practices.
  • Knowledge of other DSPs (TTD, Amazon DSP) is a plus.
  • Knowledge of Media Planning, Programmatic Deals is a Plus


Qualifications:

  • 0.6 - 4.5 years of experience in programmatic advertising.
  • Strong proficiency in DV360.
  • Experience with MMPs and analytics platforms is essential.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Strong Excel and PPT skills.

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