Manager - Programmatic

4 weeks ago

Pune, India dentsu Full time
About the Role:
We are seeking a driven Programmatic Specialist to manage and optimize digital advertising campaigns. You will be responsible for the day-to-day execution, performance analysis, and client communication, ensuring campaigns achieve key performance indicators (KPIs).
Responsibilities:
- Execute, monitor, and optimize programmatic campaigns primarily within DV360.
- Analyse campaign data, generate insightful reports, and provide actionable recommendations.
- Proactively manage client data to maximize campaign performance.
- Ensure campaign delivery adheres to best practices and achieves client KPIs.
- Communicate effectively with clients and internal teams, providing regular campaign updates.
- Utilize MMPs and analytics tools to track and measure campaign effectiveness.
- Maintain platform expertise and enforce DV360 best practices.
- Knowledge of other DSPs (TTD, Amazon DSP) is a plus.
- Knowledge of Media Planning, Programmatic Deals is a Plus
Qualifications:
- 0.6 - 4.5 years of experience in programmatic advertising.
- Strong proficiency in DV360.
- Experience with MMPs and analytics platforms is essential.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Strong Excel and PPT skills.

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