Senior Executive- Programmatic

3 weeks ago


Pune India dentsu Full time

Job Description About the Role: We are seeking a driven Programmatic Specialist to manage and optimize digital advertising campaigns. You will be responsible for the day-to-day execution, performance analysis, and client communication, ensuring campaigns achieve key performance indicators (KPIs). Responsibilities: - Execute, monitor, and optimize programmatic campaigns primarily within DV360. - Analyse campaign data, generate insightful reports, and provide actionable recommendations. - Proactively manage client data to maximize campaign performance. - Ensure campaign delivery adheres to best practices and achieves client KPIs. - Communicate effectively with clients and internal teams, providing regular campaign updates. - Utilize MMPs and analytics tools to track and measure campaign effectiveness. - Maintain platform expertise and enforce DV360 best practices. - Knowledge of other DSPs (TTD, Amazon DSP) is a plus. - Knowledge of Media Planning, Programmatic Deals is a Plus Qualifications: - 0.6 - 4.5 years of experience in programmatic advertising. - Strong proficiency in DV360. - Experience with MMPs and analytics platforms is essential. - Excellent analytical and problem-solving skills. - Strong communication and interpersonal skills. - Strong Excel and PPT skills.



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