Binocs - Founding Member - Marketing - B2B SaaS - US Market

2 weeks ago

Bengaluru, India Binocs.co Full time

Binocs Labs Private LimitedIndustry: B2B SaaS | Location: Bangalore (WFO) | Experience: 2+ yearsWere looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.What You'll Work On:You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority:1. SEO & Organic Discovery:- Plan and execute an SEO strategy for inbound growth- Use AI/LLMs for content ideation, clustering, and optimization2. SEM (Performance Marketing):- Manage Google Ads focused on competitor and category keywords- Continuously optimize for CAC, conversion rate, and pipeline velocity3. Social & Community Marketing (Organic):- Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities- Monitor relevant conversations and plug in value-added content4. Content & Thought Leadership:- Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers- Collaborate with internal experts for founder-led content and external contributors for co-marketing5. Email Marketing & Drip Campaigns:- Build and segment ICP contact lists- Run high-conversion nurture campaigns using tools like HubSpot, Customer.io, or similar6. Events & Webinars:- Research relevant global SaaS events for brand participation- Plan, host, and promote webinars with industry voices and prospects7. Paid Partnerships & Media Buying:- Identify high-intent platforms (newsletters, SaaS blogs, marketplaces)- Run paid placements and co-branded content for lead generationWhat Were Looking For:- 2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles)- Strong understanding of the SaaS buyer journey and funnel metrics- Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs- Excellent written communication and copywriting skills- Commercial mindset with comfort working with data and targets- Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence- Education from Tier I / Tier II colleges preferred (ref:iimjobs.com)

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