Technical GTM Expert

4 days ago

Thane, India Attack Capital Full time

We are a YC-backed startup looking for a highly skilled Technical GTM Expert to drive our outbound marketing campaigns and improve our lead generation strategies. You will work with cutting-edge tools like Instantly, Smartlead, Clay, and HeyReach to design and implement scalable go-to-market (GTM) solutions. This role is perfect for someone who thrives at the intersection of marketing technology and sales enablement, leveraging automation tools to create impactful strategies.


Responsibilities:

Outbound Campaigns:

  • Set up and optimize multi-channel outbound campaigns using tools like Instantly, Smartlead, Clay, and HeyReach.
  • Manage email deliverability, response tracking, and analytics to maximize campaign performance.


Technical Expertise:

  • Integrate outbound tools with CRM and marketing systems to ensure a seamless data flow.
  • Create and test automation workflows, sequences, and personalization strategies.


Lead Management:

  • Build and manage high-quality lead lists through data enrichment tools like Clay.
  • Implement best practices for audience segmentation, targeting, and A/B testing.

Reporting and Optimization:

  • Analyze campaign performance and create actionable insights to improve outcomes.
  • Stay updated on the latest trends and updates to outbound tools for continuous improvement.

Collaboration:

  • Work closely with sales, marketing, and product teams to align GTM strategies with organizational goals.
  • Train team members on tool usage and provide technical support as needed.


Qualifications:

  • Proven experience using Instantly, Smartlead, Clay, HeyReach, or similar outbound marketing tools.
  • Strong technical understanding of email deliverability, SPF/DKIM/DMARC settings, and automation workflows.
  • Background in outbound marketing, GTM strategies, or sales enablement.
  • Experience with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools.
  • Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.
  • Excellent communication, analytical, and project management skills.


Bonus Skills:

  • Experience with API integrations and custom workflows.
  • Familiarity with automation tools and data enrichment strategies.
  • Knowledge of growth hacking strategies for SMB or enterprise sales.


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