Digital Marketing Expert

About the Role:

- We are actively seeking a highly motivated and performance-driven Digital Marketing Expert to join our team. If you have a passion for crafting and executing impactful digital marketing strategies that drive growth and visibility, particularly through PPC campaigns and e-commerce advertising, this role is for you.

- As a Digital Marketing Expert, you will be instrumental in managing our online advertising efforts, optimizing campaigns across various platforms, and contributing directly to the brand building and lead generation for our IT services and products.

Key Responsibilities:

PPC Campaign Management & Optimization:

- Strategize, set up, and meticulously manage Pay-Per-Click (PPC) campaigns across key platforms including Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) Ads.

- Continuously monitor campaign performance, analyze key metrics (e.g., CPC, CPA, ROAS, CTR), and implement data-driven optimizations to maximize ROI and achieve performance targets.

- Conduct thorough keyword research, audience segmentation, ad copy creation, and landing page optimization.

E-commerce & Quick Commerce Advertising:

- Plan, execute, and optimize high-performing advertising campaigns on Amazon to drive product sales and visibility.

- Manage and optimize ad campaigns on Quick Commerce platforms such as Blinkit, Swiggy Instamart, Zepto, etc., to boost product reach and sales in the fast-delivery segment.

- Monitor product listings, pricing, and promotional activities on these platforms to ensure competitive - advantage.

Brand Building & Visibility:

- Contribute to the overall digital marketing strategy to enhance brand awareness and online presence for Intileo Technologies' IT services and products.

- Identify new opportunities and emerging trends in digital advertising to keep our strategies cutting-edge.

Reporting & Analysis:

- Generate detailed performance reports, providing insights and recommendations to stakeholders.

- Utilize analytics tools to track campaign effectiveness, user behavior, and conversion Work closely with the sales team to ensure alignment between marketing efforts and sales objectives.

- Collaborate with content creators and designers to develop compelling ad creatives and landing page assets.

What You Bring:

Required Skills & Experience:

- Experience: 3+ years of dedicated professional experience in Digital Marketing, with a strong focus on paid advertising.

- PPC Expertise: Proven hands-on experience in managing and optimizing PPC campaigns across Google Ads, LinkedIn Ads, and Meta Ads.

- E-commerce Advertising: Demonstrated experience in running successful ad campaigns on Amazon.

- Quick Commerce Advertising: Experience with advertising on Quick Commerce platforms (e.g., Blinkit, Swiggy Instamart, Zepto) is highly desirable.

- Analytical Skills: Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.

- Tool Proficiency: Familiarity with various digital marketing tools, analytics platforms, and ad managers.

- Communication: Excellent written and verbal communication skills.

- Performance-Driven: A strong passion for achieving measurable results and a continuous desire to optimize campaign performance.

Why Join Intileo Technologies LLP?

At Intileo Technologies, you'll have the opportunity to make a significant impact on our brand's growth and visibility. You'll work in a dynamic environment where your expertise in digital marketing, especially in paid campaigns and e-commerce advertising, will be critical to our success. We offer a collaborative culture, challenging projects, and the chance to continually learn and grow within the IT services and product domain.

Are you ready to drive our digital growth? Apply now