Marketing Lead

4 weeks ago

Panchkula, Haryana, India Grazitti Interactive Full time

- We are looking for a seasoned B2B digital marketer to lead demand generation and content strategy for our digital marketing services.

- In this role, you will drive qualified leads, build impactful campaigns, and create high-converting content tailored to a global B2B audience.

- The ideal candidate brings a strong mix of hands-on execution and strategic planning, with deep knowledge of SEO, paid media, and analytics.

- If youre passionate about growth marketing, content strategy, and driving business results, wed love to hear from you.

Skills Key Skills:

- Proven experience in creating and executing lead and demand generation campaigns for B2B digital marketing services.

- Strong knowledge of digital marketing channels, including SEO, SEM, PPC, email, social media, and analytics.

- Excellent content execution skillsblogs, whitepapers, case studies, landing pages, and newsletters.

- Hands-on experience with marketing automation and CRM platforms like HubSpot, Marketo, or Salesforce.

- Proficient in analyzing campaign performance, optimizing for ROI, and making data-driven decisions.

- Familiarity with tools like Google Analytics, Google Ads, SEMrush, and LinkedIn Ads.

- Strong project management and multitasking capabilities in a fast-paced environment.

- Excellent communication and stakeholder management skills.

- Experience working closely with sales, product, and service delivery teams to ensure campaign alignment.

- Leadership qualities to mentor junior team members and foster collaboration.

Responsibilities Roles and Responsibilities:

- Lead the planning and execution of full-funnel digital marketing campaigns to generate qualified leads.

- Own content strategy across key stages of the buyer journey: awareness, consideration, and decision.

- Manage paid campaigns across search, social, and other digital channels, with a focus on performance.

- Collaborate with internal teams to align messaging, campaign objectives, and market positioning.

- Monitor, measure, and report on campaign performance, and continuously optimize for better outcomes.

- Conduct competitive analysis and market research to inform strategy and content planning.

- Stay on top of digital marketing trends, tools, and best practices to drive innovation.

- Ensure timely delivery and high-quality execution across all marketing initiatives.

- Contribute to internal process improvements and knowledge sharing within the marketing team.

(ref:iimjobs.com)

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