Account Marketing Specialist

3 weeks ago

Hyderabad, Telangana, India GrabOn Full time

Key Responsibilities:

Strategy & Campaign Execution:

- Own and execute a full-funnel ABM strategy to drive pipeline and revenue growth for high-priority B2B accounts.

- Design multi-touch, multi-channel campaigns using a combination of email, email content, events, direct mail, and outbound sales motions.

- Lead end-to-end project management for ABM initiatives: campaign planning, execution, measurement, and optimization.

Collaboration & Cross-Functional Alignment

- Partner closely with the sales and SDR teams to align on target accounts, messaging, and campaign timing.

- Participate in account selection and segmentation exercises in collaboration with sales leadership.

- Act as a bridge between sales and marketing to ensure all outreach is cohesive and aligned with account insights and buying stages.

Data, Reporting & Optimization

- Analyze performance metrics to determine campaign effectiveness and ROI.

- Apply an experimentation mindset to test, learn, and iterate based on campaign data and buyer behavior.

- Develop and present reports and dashboards to marketing, sales, and leadership stakeholders.

Tools, Technology & Documentation

- Utilize ABM and marketing automation tools such as HubSpot and CRM platforms to build and track campaigns.

- Work with marketing operations to ensure proper data tracking, campaign attribution, and tool integrations.

- Maintain documentation, campaign templates, and ABM playbooks for repeatable 2+ years of experience in Account-Based Marketing and related fields like Enterprise B2B SaaS demand generation, sales development, or campaign marketing with strong research skills.

- Strong understanding of B2B sales cycles, buyer personas, and complex purchase journeys.

- Proven ability to develop and execute personalized marketing strategies across channels with tailored content aiming to improve conversion rates.

- Experience working closely with sales and SDR teams in a high-growth or SaaS-based B2B environment.

- Ability to create content that converts, email writing, VSLs etc

- Hands-on experience with HubSpot (or similar CRM/marketing automation platforms) and ABM tools such as ZoomInfo, Clearbit, Demandbase, or 6sense.

- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

- Exceptional communication skills written, verbal, and visual to drive clarity across internal teams and external campaigns.

- Self-starter with a proactive, solution-oriented mindset and a strong bias for action.

- Proven track record working of influencing atleast 4 mid to enterprise clients in the last financial year.

- Background in B2B ecommerce (preferred), SaaS, or tech-enabled services is an added advantage

- Familiarity with B2B data enrichment and intent data tools.

- Knowledge of enterprise-level ABM strategies, segmentation, and personalization techniques.

- MBA preferred

(ref:iimjobs.com)

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