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Lead-Performance Marketing

3 months ago

Noida, India ETML Full time

Overview:


ETML is India’s leading growth advertising and analytics company, driving the digital growth of top brands such as Atomberg, Lenskart, Kapiva, Mamearth, Urban Company, Forest Essentials, Licious, Edureka and many more. Trusted by over 500+ brands, ETML has been a strong pillar in their data-driven digital growth, boasting a high success as well as retention rate. With over 11 years of excellence, we take pride in the expertise and dedication of our team of 250+, comprising highly skilled and motivated alumni from IIMs, IITs and other tier-1 colleges.


We are looking for passionate hustlers who want to be a part of the future that data creates. A career at ETML offers an unmatched learning experience, working alongside industry leaders. We prioritize individual growth through comprehensive training and workshops, providing deep insights into performance marketing and data analytics. Challenging yet immensely rewarding, roles at ETML equip employees with valuable leadership and teamwork skills, achieved through collaboration with various stakeholders.


If you have the creativity and drive to think outside the box, apply now and join ETML for a dynamic career journey. While predicting the future of digital is challenging, one thing is certain: Digital is the future. And we are here to lead you there.


Responsibilities:


  • Handle multiple clients with a team as well as individually, and should be able to retain the client by achieving the goals and targets. 
  • Understand the client requirements and provide customized solutions proactively & make them successful. 
  • Serve as a key point of contact for clients & manage day-to-day communications.
  • Closely involved in preparing and executing comprehensive digital marketing strategies & online media plans. 
  • Work closely with internal teams to ensure the timely and successful delivery of digital marketing campaigns.
  • Ensure client satisfaction and address any issues or concerns promptly.
  • Monitor campaign performance and provide regular insights and reports to clients.
  • Manage digital paid campaigns on different platforms like Google, Meta, , Snapchat, etc and track performance very closely in order to deliver exceptional results. 
  • Handle digital campaigns on Marketplaces like Amazon, Flipkart, Myntra, Nykaa, etc for d2c brands. 
  • Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc.
  • Use data and analytics to provide actionable insights and demonstrate ROI. Work with the data & analytics team and assist them in creation & upgradation of reports & dashboard, products analytics & insights, etc. 
  • Stay updated with the latest digital marketing trends and best practices.
  • Closely involved in training new people & upgrading their skills across different functions of digital advertising domain & company processes. 
  • Participate in internal meetings to share client feedback and insights.


Qualifications/ Requirements:


  • 2-4 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives. 
  • Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. 
  • Experience in performance marketing, growth marketing, branding &  advertising. 
  • In-depth knowledge & hands-on experience of running Google Ads, Meta Ads & other paid channels. 
  • Good knowledge of analytics platforms like GA4, Appsflyer, Meta analytics, etc is a plus. 
  • Managed good scale digital media spends in performance marketing & branding for any brand or portfolio of brands. 
  • Candidates should be comfortable with advanced data and measurement tools. 
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights.
  • Proven written and verbal communication, with a knack to communicate complex ideas in easy to understand simple language.
  • Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required. 
  • Excellent communication, negotiation, and presentation skills.
  • Ability to thrive in a fast-paced and dynamic environment.