Performance Marketing Specialist

3 weeks ago

noida, India LBR Full time

Job Overivew

We are seeking a highly skilled Performance Marketing Specialist with 46 years of experience to join our client in the EdTech industry. The role focuses on driving lead generation course enrollments and optimizing digital campaigns across multiple platforms. With a hybrid/remote work option and a salary of 9 LPA you will develop and execute strategies to increase conversions manage budgets and enhance overall marketing performance.

If you're ready to make an impact and grow revenue in a dynamic environment this is the opportunity for you

Industry: Ed.Tech

CTC: 9 LPA

Experience: 4 6 Years

Location: Noida (Hybrid / Remote)

Key Responsibilities:

  • Digital Advertising Strategy: Develop and execute datadriven campaigns on platforms like Google Ads Facebook Instagram LinkedIn and YouTube to drive lead generation and course enrollments.
  • Performance Optimization: Continuously analyze and optimize campaigns to improve ROI and reduce Cost Per Acquisition (CPA).
  • Conversion Rate Optimization (CRO): Enhance landing pages and marketing funnels for better conversion rates.
  • Lead Generation & Nurturing: Create and implement campaigns for qualified lead generation and collaborate with admissions for nurturing workflows.
  • Budget Management: Efficiently manage the digital marketing budget to maximize reach and conversions.
  • Analytics & Reporting: Track and report on campaign performance using tools like Google Analytics and Facebook Insights.
  • A/B Testing: Lead initiatives to test ad creatives and landing pages for effectiveness.
  • SEO and Content Strategy: Work with the content team to enhance organic traffic through SEO and content marketing.
  • Audience Targeting: Develop strategies for audience segmentation and retargeting to boost engagement and conversions.
  • Collaboration: Align marketing efforts with sales and admissions for a seamless leadtoenrollment experience.

Key Performance Indicators (KPIs):

  • Revenue Growth: Target 2030% monthly increase in course sales.
  • Return on Ad Spend (ROAS): Maintain minimum 4x ROAS on campaigns.
  • Lead Generation: Aim for a 1520% monthly increase in qualified leads.
  • Cost Per Acquisition (CPA): Reduce CPA by 1015% over six months.
  • Conversion Rate: Target a 58% conversion rate from leads to enrollments.
  • Traffic Growth: Achieve 2535% monthly growth in website traffic.
  • Engagement Metrics: Aim for at least a 3% clickthrough rate across digital ads.
  • Landing Page Performance: Target a 1015% increase in landing page conversions.
  • SEO Rankings: Aim for top 5 positions for 10 key courserelated keywords.

This role is ideal for a datadriven marketer passionate about optimizing digital strategies to drive growth and engagement in the educational sector.

Skills

performance Marketing, lead generation, digital marketing, edtech, googlead

  • Performance Marketing Specialist

    1 month ago

    Noida, India STAGE Technologies Private Limited Full time

    As a Performance Marketing Specialist you will play a pivotal role in driving the success of STAGE's online advertising campaigns across Google & Meta platforms and channels. You will be responsible for developing and executing data-driven strategies to optimize the performance of campaigns, achieve business objectives, and maximize return on investment...

  • Performance Marketer

    5 months ago

    Noida, India Crewman solutions Pvt Ltd Full time

    **Position: Performance Marketing Specialist** **Job Overview**:We are seeking a highly motivated and results-driven Performance Marketing Specialist to join our marketing team. As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive customer acquisition, retention, and...

  • Performance Marketing Specialist

    1 month ago

    Noida, India STAGE Technologies Private Limited Full time

    Job DescriptionAs a Performance Marketing Specialist you will play a pivotal role in driving the success of STAGE's online advertising campaigns across Google & Meta platforms and channels. You will be responsible for developing and executing data-driven strategies to optimize the performance of campaigns, achieve business objectives, and maximize return on...

  • Performance Marketing Specialist

    2 months ago

    Noida, India LBR Full time

    Job Overivew We are seeking a highly skilled Performance Marketing Specialist with 46 years of experience to join our client in the EdTech industry. The role focuses on driving lead generation course enrollments and optimizing digital campaigns across multiple platforms. With a hybrid/remote work option and a salary of 9 LPA you will develop and execute...

  • Performance Marketing Specialist

    1 month ago

    noida, India LBR Full time

    Job Overivew We are seeking a highly skilled Performance Marketing Specialist with 46 years of experience to join our client in the EdTech industry. The role focuses on driving lead generation course enrollments and optimizing digital campaigns across multiple platforms. With a hybrid/remote work option and a salary of 9 LPA you will develop and execute...

  • Performance Marketing Specialist

    2 months ago

    Noida, India LBR Full time

    JobOverivew We areseeking a highly skilled Performance Marketing Specialist with 46years of experience to join our client in the EdTech industry. Therole focuses on driving lead generation course enrollments andoptimizing digital campaigns across multiple platforms. With ahybrid/remote work option and a salary of 9 LPA you will developand execute strategies...

  • Senior Performance Marketing Specialist

    4 weeks ago

    Noida, Uttar Pradesh, India snooplay Full time

    Job SummaryWe are seeking a highly skilled Senior Performance Marketing Specialist to join our team at snooplay. As a key member of our marketing team, you will be responsible for executing and optimizing our performance marketing campaigns across various platforms.Key ResponsibilitiesDevelop and execute high-performance Meta (Facebook, Instagram) and Google...

  • Sr performance marketing specialist

    4 weeks ago

    Noida, India Snooplay.in Full time

    Job Summary: As a Sr Performance Marketing Specialist, you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience...

  • Sr Performance Marketing Specialist

    4 weeks ago

    Noida, India snooplay.in Full time

    Job Summary:As a Sr Performance Marketing Specialist, you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in...

  • Sr Performance Marketing Specialist

    4 weeks ago

    Noida, India snooplay.in Full time

    Job Summary:As a Sr Performance Marketing Specialist, you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in...

  • Sr Performance Marketing Specialist

    4 weeks ago

    noida, India snooplay.in Full time

    Job Summary:As a Sr Performance Marketing Specialist, you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in...

  • Sr Performance Marketing Specialist

    4 weeks ago

    Noida, India snooplay.in Full time

    Job Summary: As a Sr Performance Marketing Specialist, you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in...

  • Digital Marketing Specialist

    7 days ago

    Noida, Uttar Pradesh, India GAMS Full time

    About the RoleGAMS is seeking a highly skilled Digital Marketing Specialist to lead our performance marketing efforts. As a key member of our team, you will be responsible for developing and executing data-driven strategies to drive conversions and revenue growth.Key Responsibilities:Develop, execute, and optimize PPC campaigns across major search engines,...

  • Senior Performance Marketing Specialist

    4 weeks ago

    Noida Sector, India snooplay Full time

    Job Summary:We are seeking a highly skilled Sr Performance Marketing Specialist to join our team at snooplay. As a key member of our marketing team, you will be responsible for executing and optimizing our performance marketing campaigns across various platforms.Key Responsibilities:Plan, execute, and manage high-performance Meta (Facebook, Instagram) and...

  • Senior Performance Marketing Specialist

    4 weeks ago

    Noida Sector, India snooplay Full time

    Job SummaryWe are seeking a highly skilled Sr Performance Marketing Specialist to join our team at snooplay. As a key member of our marketing team, you will be responsible for executing and optimizing our performance marketing campaigns across various platforms.Key ResponsibilitiesPlan, execute, and manage high-performance Meta (Facebook, Instagram) and...

  • Senior Performance Marketing Strategist

    4 weeks ago

    Noida, Uttar Pradesh, India snooplay Full time

    {"title": "Senior Performance Marketing Specialist", "description": "Job Summary:As a Senior Performance Marketing Specialist at snooplay, you will play a crucial role in executing and optimizing our performance marketing campaigns across various platforms. Your focus will be on driving customer acquisition, increasing brand awareness, and maximizing ROI....

  • Cloud Specialist

    4 weeks ago

    Noida, India CLOUD ANALOGY CRM SPECIALIST LIMITED Full time

    Job Title: Cloud Analogy CRM SpecialistJob Summary:We are seeking a highly skilled Cloud Analogy CRM Specialist to join our team at Cloud Analogy CRM Specialist Limited. The successful candidate will be responsible for designing, developing, and implementing Salesforce applications and customizations using Apex, Visualforce, Lightning components, and...

  • Cloud Architecture Specialist

    2 weeks ago

    Noida, India CLOUD ANALOGY CRM SPECIALIST LIMITED Full time

    Job SummaryAt CLOUD ANALOGY CRM SPECIALIST LIMITED, we are seeking a highly skilled Cloud Architecture Specialist to join our team.Main Responsibilities- Design, implement, and maintain Salesforce applications and customizations using Apex, Visualforce, Lightning components, and Salesforce CPQ.- Collaborate with business stakeholders to gather requirements...

  • Digital Marketing Specialist

    3 weeks ago

    Noida, Uttar Pradesh, India poolnt Full time

    Job DescriptionJob Title: Lead Client Success Noida Performance MarketingAbout the Role:We are seeking a highly skilled and experienced Lead Client Success Noida Performance Marketing to join our team at poolnt. As a key member of our digital marketing team, you will be responsible for driving client success and growth through effective performance marketing...

  • Cloud CRM Specialist

    4 weeks ago

    Noida, India CLOUD ANALOGY CRM SPECIALIST LIMITED Full time

    Job Title: Cloud CRM SpecialistJob Summary:We are seeking a highly skilled Cloud CRM Specialist to join our team at Cloud Analogies CRM Specialist Limited. The successful candidate will be responsible for designing, developing, and implementing Salesforce applications and customizations using Apex, Visualforce, Lightning components, and Salesforce CPQ.Key...