Equentis - Content Manager
1 month ago
Key Responsibilities:
- Plan Monthly Content Calendars: Develop and maintain a strategic content calendar to deliver consistent and timely content across platforms including email, whatsApp, internal communication requirements.
- Creating Marketing Content for emailers, and other outbound marketing channels.
- Write Converting Copies: Create persuasive copy for website lead forms to drive conversions and capture leads.
- Conduct Competitive Analysis: Perform competitive analysis to stay ahead of industry trends and inform content strategies.
- Editing / managing SEO content: Review and edit content for SEO optimization, ensuring it meets quality standards and aligns with SEO best practices.
- Write Financial and Stock-Based Articles: Produce one high-quality financial or stock-based article daily to engage our audience and showcase industry insights.
- Manage CMS Uploads: Oversee the uploading and formatting of content on our
- Content Management System (CMS) to ensure a seamless and visually appealing presentation.
- Coordinate with Design Team: Collaborate with the design team to create compelling blog images and visuals that enhance the content and attract readers.
- Analyze Content Performance: Check analytics to understand what content is working and what isn't, and adjust strategies accordingly.
- Manage Quora: Oversee and engage with our Quora presence to drive brand awareness and engagement.
What are we looking for?
- MBA in Marketing or any related field.
- 4-7 years of experience in content ideation, writing, editing and management.
- BFSI background / financial content creation past experience will be an added advantage
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