Content Strategist

4 days ago


Mumbai, Maharashtra, India Equentis Full time
About the Role

Equentis seeks an experienced Content Strategist to lead our content creation efforts. This key role will be responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives.

Job Description
  • Plan Monthly Content Calendars: Create and maintain a strategic content calendar to deliver consistent and timely content across various platforms.
  • Creating Marketing Content: Develop engaging marketing materials, including emailers and other outbound marketing channels.
  • Write Converting Copies: Craft persuasive copy for website lead forms to drive conversions and capture leads.
  • Conduct Competitive Analysis: Stay ahead of industry trends by performing regular competitive analysis to inform content strategies.
  • Editing / managing SEO content: Review and edit content for SEO optimization, ensuring it meets quality standards and adheres to best practices.
  • Write Financial and Stock-Based Articles: Produce high-quality financial or stock-based articles daily to engage our audience and showcase industry insights.
  • Manage CMS Uploads: Oversee the uploading and formatting of content on our Content Management System (CMS) for a seamless presentation.
  • Coordinate with Design Team: Collaborate with the design team to create compelling blog images and visuals that enhance content and attract readers.
  • Analyze Content Performance: Monitor analytics to understand what content is working and adjust strategies accordingly.
  • Manage Quora: Oversee and engage with our Quora presence to drive brand awareness and engagement.
Requirements
  • MBA in Marketing or related field: A Master's degree in Marketing or a related field is required.
  • 4-7 years of experience: 4-7 years of experience in content ideation, writing, editing, and management are necessary.
  • BFSI background: A background in BFSI or financial content creation experience is an added advantage.
Compensation

The estimated salary for this role is around $80,000 - $110,000 per annum, depending on experience and qualifications.

Benefits

Equentis offers a competitive benefits package, including health insurance, retirement plans, and paid time off.



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