Growth Marketing Manager

Company Overview:GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 1 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps.We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on a 1x to 100x journey. We’re building a team that shares our vision of transforming how India manages credit.Goodscore Raises Series ARole Description:We seek a dynamic Growth Marketing Manage to drive customer engagement & retention. This role is pivotal in growing our user base and enhancing customer engagement across all digital platforms. The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing engagement funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.Key Responsibilities:-- Customer Relationship Management (CRM):- Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue. - Build lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value. - Strategize, build, and own the CRM calendar, creating innovative campaigns to drive maximum conversions. - Create performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS.-- Content Marketing:- Oversee creating and distributing high-quality, brand-aligned content across digital platforms, including social media, email, & websites. - Develop data-backed insights to predict good/bad customer journeys, understand user engagement, and find levers for growth to maximize LTV. - Work with creative and marketing teams to test strategies and innovations that result in high ROAS creative assets (Video and Audio). - Leverage marketing insights to better understand our customers and represent the voice of users.-- Campaign Design and Optimization:- Collaborate with the design team to create and hand off creatives supporting performance marketing efforts. - Work with the product team to refine messaging and value propositions based on customer feedback.-- Execution and Reporting:- Build internal reporting systems to publish data, validate partner claims, and handle financial processes for smooth operations. - Work across several aspects of marketing, from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication, and combine them into user journeys to impact respective product funnels. - Optimize vendor costs and run campaigns with efficient ROI.Skills Required:- 3-6 years of experience in a similar role. - Extensive experience with Facebook and Google ad tools. - Experience in driving growth for fintech or early-stage products is a plus. - Ability to understand and communicate effectively with 'Bharat' users. - Graduated from IIT/IIM/ISB/BITS preferred.Work Requirements:- The candidate must be willing to work out of our Bellandur office, 5 days a week.Why Join Us?- Be a pivotal part of a fast-growing company with a significant impact on product direction and success. - Work closely with the founder and be involved in high-level decision-making processes. - Collaborative and dynamic work environment.