Marketing Executive

2 weeks ago

Pune, India Softcell Technologies Global Pvt. Ltd. Full time

Job Title: Digital Marketing Trainee

Location: Pune

Company: Softcell Technologies Global Pvt. Ltd.

Duration: 6 months (with potential for full-time employment based on performance)


About Softcell:


Softcell Technologies Global Pvt. Ltd. is a premier IT solutions provider in India, specialising in Systems Integration, Mobility, and Engineering Services. With over 30 years of experience, we empower enterprises to navigate the complexities of digital transformation through innovative technology solutions. Join our marketing team and help us amplify our brand presence and reach new customers across multiple business units.


Job Overview:


As a Digital Marketing Trainee at Softcell, you will play a critical role in supporting our marketing efforts to expand our reach to new customers and deepen our engagement with existing customer contacts within our three key business units: Systems Integration, Mobility, and Engineering Services. This training offers hands-on experience in executing targeted digital marketing campaigns, content creation, social media management, customer database management, and data-driven marketing strategies.


Key Responsibilities:


  • Content Creation: Assist in creating compelling content for blogs, social media, newsletters, and websites, aimed at attracting and engaging new customers and existing contacts within our target accounts.
  • Targeted Campaigns: Support the development and execution of digital marketing campaigns designed to reach new customers and engage current contacts, including email marketing, social media advertising, and targeted online ads.
  • Social Media Management: Help manage and grow Softcell’s presence on social media platforms, focusing on attracting new followers and engaging existing ones.
  • Email Marketing: Assist in creating and managing email marketing campaigns targeted at both prospective customers and existing contacts within our accounts, tracking metrics such as open rates and click-through rates.
  • Analytics and Reporting: Use analytics tools to monitor and report on the effectiveness of marketing campaigns in reaching new customer segments and engaging current customer contacts.
  • Market Research: Conduct research on industry trends, competitor activities, and customer behaviour to inform and refine marketing strategies aimed at expanding our customer base.
  • Customer Database Creation and Management: Help in the creation and maintenance of a comprehensive customer database. Ensure that customer information is up-to-date, segmented appropriately, and leveraged effectively in marketing campaigns.
  • Collaborative Projects: Work closely with sales and business development teams to support initiatives that drive customer acquisition and engagement.


Key Performance Indicators (KPIs):


  • Customer Reach: Track and report on the increase in new customer engagements and contacts reached through digital marketing efforts.
  • Campaign Effectiveness: Measure the success of campaigns in terms of lead generation, conversion rates, and engagement with new and existing customer contacts.
  • Social Media Growth: Monitor the growth of followers and engagement on social media platforms, particularly among target customer segments.
  • Email Marketing Performance: Evaluate the effectiveness of email campaigns in driving engagement with new and existing customer contacts.
  • Customer Database Quality: Maintain a high-quality, up-to-date customer database that enhances the effectiveness of targeted marketing efforts.


Qualifications:


  • Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Digital Marketing Skills: Basic understanding of digital marketing concepts, including content marketing, social media, SEO/SEM, and email marketing.
  • Creativity: Strong writing skills with the ability to create engaging content for different platforms and audiences.
  • Technical Proficiency: Familiarity with digital marketing tools and social media platforms. Experience with CRM systems or customer database management is a plus.
  • Communication: Excellent verbal and written communication skills, with attention to detail and ability to multitask.
  • Passion for Technology: A genuine interest in technology and digital transformation, particularly in the fields of Systems Integration, Mobility, and Engineering Services.
  • Team Player: Ability to work collaboratively in a fast-paced environment, with a willingness to learn and take initiative.


What You’ll Gain:


  • Real-World Experience: Work on meaningful projects that contribute to the success of our business units.
  • Learning Opportunities: Gain hands-on experience in various aspects of digital marketing, with mentorship from industry professionals.
  • Networking: Build connections with professionals in the technology and digital marketing fields.
  • Career Growth: Potential for full-time employment based on performance during the training.


How to Apply:


If you are passionate about digital marketing and eager to contribute to a dynamic and innovative IT solutions company, we would love to hear from you Please submit your resume and cover letter via .

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