OLIVER - Marketing Manager - Go To Market
3 days ago
Established in 2004, OLIVER is the worlds first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.- We partner with over 300 clients in 40+ countries and counting.- Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.- As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.- Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: Product Marketing Manager. Location: Delhi, India. Work Timings: 5:30am to 2:30pm.About the role:- We're looking for a highly skilled and strategic Product Marketing Manager to join our team.- In this pivotal role, you will be responsible for supporting local country teams with the successful launch of new products,.- You will serve as the central point of contact, coordinating across multiple marketing and cross-functional teams to ensure our marketing go-to-market strategies are executed flawlessly, on time, and with maximum impact.- You will be part of a small team that drives strategic alignment, manages dependencies, and mitigates risks, turning complex cross-functional projects into streamlined, successful GTM launches.What you will be doing:- Strategic Planning: Collaborate with stakeholders to define and document 360 GTM plans Reporting: Lead Performance and Results Reporting process, coordinating across functions for inputs.- Program Management Leadership: Support the end-to-end GTM program management for product launches from initial planning to post-launch analysis.- Cross-Functional Coordination: Serve as a key POC liaison across a complex cross-functional team to ensure a unified and effective GTM strategy.- Risk & Dependency Management: Proactively identify potential risks, bottlenecks, and dependencies, and develop mitigation plans and operational systems to keep programs on track.- Communication: Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.- Process Improvement: Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.What you need to be great in this role:- Go to Market Strategic thinking: 9 to 12 years of experience in go-to-market strategies, ideally in-house.- Demonstrated ability to understand business objectives and translate them into actionable GTM plans.- Program management : Proven ability to manage complex, cross-functional projects from inception to completion.- Strong organizational skills, attention to detail.- Data analysis: Strong analytical skills and able to put together analysis across varied data sets.- Narrative building: Skilled at making presentation decks for storytelling.- Mindset: highly proactive approach.- Thrives in ambiguity.- Collaboration: Exceptional interpersonal and communication skills.- Ability to build strong relationships with teams in diverse cultures and locations, and influence stakeholders without direct authority.- Tools: Proficiency with project management software (e., Asana, Jira, Smartsheet), as well as GTM-related tools and platforms.- Passion for and inquisitive about AI and new technologies.- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. (ref:iimjobs.com)
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