Non-Fiction Head – Central Content

2 weeks ago

Mumbai, Maharashtra, India Zee Entertainment Enterprises Limited Full time

Who are we

At Zee Entertainment, we're more than just a media company – we're storytellers, culture shapers, and innovators at heart.

Founded in 1992 as India's first private TV channel, Zee changed how the nation watched entertainment. Today, we're a global content powerhouse, reaching over 1.3 billion people across 190+ countries with shows, movies, music, and digital experiences that connect deeply with diverse audiences.

Our Vision - To be the world's leading global content technology company from India, offering entertainment that inspires, empowers, and connects people everywhere.

Our vibe - Bold ideas, creative risks, and building what's next in entertainment. We're on a mission to entertain, inform, and empower, driven by our values of inclusivity, innovation, and excellence. Whether it's designing stories that inspire, creating digital-first experiences, or reimagining how India and the world engage with content – there's always something exciting happening at Zee.

If you want to be part of a team that believes in owning your ideas, moving fast, and creating impact at scale, Zee is the place for you.

Why This Role Exists:

To drive the creative and strategic vision of Non-Fiction programming by achieving AGP and slot share targets, developing innovative show formats, and building scalable IPs that strengthen the network's market leadership. The role is accountable for conceptualising and executing impactful non-fiction shows and events that align with the channel philosophy, resonate with evolving audience trends, and enhance brand equity, while fostering a robust ecosystem of cross-market creative talent and collaborators.

About the role:

Plan and strategize for GRP as per the AGP targets in Non-Fiction Space –

  • Working closely with each Business and Non-Fiction team to Ideate on the choice of shows and achieve the AGP target / slot share
  • Contribute to the AGP for non-fiction with selection of shows/projects to be developed basis business strategy and market analysis.
  • Conceptualise formats for nonfiction shows/ events to keep the competitive edge.
  • Ensure all concepts are in line with the channel philosophy and platform fitment.

Strategic Initiatives –

  • Formulate strategies serving the omni-purpose – developing IPs that can travel screens & markets with each identity
  • Knowing trends in the markets and identifying new narratives, spaces, redefining what India watches, identifying potential projects
  • Oversee events and tentpole properties, ensuring they elevate the network's brand while engaging audiences in creative ways.

Enabling a Creators Ecosystem and Identifying Cross Market Talents

  • Enabling the team to create a hub of creators including writers, directors, technicians, DOPs etc which can be cross utilised across markets.
  • Building alongside Tech to work on the Talent Cell as a Hub location for creators.

What We're Looking For:

  • Work Exp. 15+ Years. in TV/ Film content creation, Television Channels and Production Houses.
  • Education Qualification: Post – Graduate in Communications

Perks & Benefits

  • Fast-paced, creative environment with high exposure
  • Dynamic culture that values innovation and expression
  • Opportunity to shape content that reaches millions
  • Group medical insurance (self + family)
  • Accident and life insurance coverage
  • Paid annual leave
  • Maternity & paternity leave

Values

  • Accountability for Results
  • Customer First
  • Humility Respect & Integrity
  • Innovate & Simplify
  • Endeavour for BHAG
  • Velocity & Agility
  • Embrace Frugality

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