Meta & google ads expert

3 weeks ago

New Delhi, India Genix Entertainment Full time

Key Responsibilities- Plan, manage, and optimize high-performing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube). - Conduct detailed audience and keyword research to improve targeting and reach. - Run A/B tests for creatives, copy, and targeting to improve performance. - Monitor campaign budgets, ROI, and other key performance metrics. - Collaborate with creative and content teams to guide ad visuals and messaging. - Analyze data and performance trends to identify growth opportunities. - Stay updated with the latest features, trends, and policy changes across both platforms. - Provide clear reports and insights to stakeholders or clients.Requirements- Solid hands-on experience in Meta Ads Manager and Google Ads platforms. - Strong understanding of metrics like ROAS, CTR, CPC, CPA, and audience funnels. - Experience with scaling campaigns and managing high ad spends. - Good command of analytics tools like Google Analytics, Meta Events Manager, and tracking setup. - Ability to analyze data and apply learnings to improve results. - Clear communication skills and the ability to work with cross-functional teams.What You’ll Learn / Gain- Deeper insights into running full-funnel campaigns across both platforms. - Strong understanding of budget management, creative testing, and performance scaling. - Hands-on experience in analyzing data and making data-backed decisions. - Opportunity to work on real, high-impact campaigns that directly affect business growth.

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