VML - Analytics Implementation Specialist

12 hours ago

Gurgaon, Haryana, India VML Enterprise Solutions Full time

Who We Are.

- At VML, we are a beacon of innovation and growth in an ever-evolving world.

- Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

- With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

- Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Job Title: Analytics Implementation Specialist.

Team: Marketing Sciences Unit.

Role Overview:

- We are seeking an experienced and detail-oriented Analytics Implementation Specialist to join our team.

- In this role, you will develop and manage analytics plans within globally aligned guidelines, ensuring robust implementation and accurate reporting for our digital properties.

- Your expertise will drive data accuracy, media tagging, and collaboration across teams to support impactful insights and decision-making.

Key Responsibilities:

- Develop Analytics Plans: Create analytics implementation strategies aligned with global standards and business objectives.

- Tagging & Implementation: Collaborate with IT and publishing teams to ensure analytics tagging is implemented per requirements.

- Data Accuracy: Maintain and monitor data accuracy in website reporting to ensure trustworthy insights.

- Third-Party Tag Management: Implement and manage third-party media tags (e. , Google Ads, Campaign Manager, Facebook) and partner with media teams to ensure accuracy and uptime.

- Technical Collaboration: Work closely with cross-functional teams to ensure smooth deployment of analytics and tagging solutions.

- Periodic Audits: Periodically audit implementation, always seeking opportunities to improve site speed and conversion rates.

Required Skills And Experience:

- Adobe Launch & Adobe Analytics: Strong hands-on experience in deploying and managing analytics solutions using Adobe Launch and Adobe Analytics.

- Media Tagging Expertise: Experience working with media tags and platforms, such as Google Ads, Campaign Manager, and Facebook.

- Attention to Detail: Proven track record of ensuring data accuracy and reliability in analytics and reporting.

Nice To Have:

- Server-Side Analytics: Familiarity with server-side analytics implementation is a plus.

- Adobe Event Forwarding Projects: Experience with Adobes Event-Side Forwarding projects is a great advantage.

- Experience on WebSDK is essential.

- Data Science & Analytics Other.

- Advertising & Marketing (Digital Marketing).

- Data Science & Analytics.

- We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

- That's why we've adopted a hybrid approach, with teams in the office an average of four days a week.

- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

(ref:iimjobs.com)

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