Content Strategist

1 week ago

New Delhi, India Cosmofeed Full time

Role SummaryWe are looking for a creative, data-driven and execution-oriented Content Strategist & Creator who canown Superprofile/ Cosmofeeds content end-to-end— from ideation and strategy to production and publishing. This role requires someone who understands the creator economy, can craft high-quality content across formats, and can drive a consistent narrative across all brand and product touchpoints.Key Responsibilities 1. Content Strategy (50%) Develop a monthlycontent strategy aligned with product priorities, creator needs, and brand positioning. Plan content themes, formats, and distribution across: Instagram LinkedIn YouTube Shorts/Reels Blog & Website Communities (WhatsApp/Telegram) Analyse trends in the creator ecosystem, social media, and competitors to identify high-impact opportunities. Build a clear content calendar with defined goals (awareness, engagement, acquisition). Partner with product, marketing, and creator success teams for insights and storytelling ideas. 2. Content Creation (40%) Script, write, and produce content: Reels/short-form videos Long-form videos (explainer, tutorials, feature stories) Social posts for LinkedIn & Instagram Creator success narratives Website/product copy when needed Record and edit videos (basic editing skills required; advanced desirable). Ensure all content reflects Cosmofeed’s tone, brand, and creator-first approach. Work with designers/agencies if any external support is needed. 3. Performance & Optimization (10%) Track performance metrics (reach, engagement, retention, conversions). Use insights to continuously refine topics, formats, and distribution. Stay updated with platform algorithm changes and best practices. Required Skills & Experience 1.0–4 years of experience incontent creation + content strategy(startup or creator space preferred). Strong understanding of the creator economy, social platforms, and digital content trends. Ability to script, shoot, and edit short-form content. Strong copywriting skills with a storytelling mindset. Comfort working with tight timelines and fast-moving priorities. Ability to translate data into actionable content decisions. Nice-to-Haves Experience working with creators or creator-led brands. Video editing expertise (CapCut, Premiere Pro, Final Cut, etc.). Ability to manage freelancers or interns if needed. Basic design skills (Canva, Figma). Success Metrics (KPIs) Growth in social engagement and reach. Quality & consistency of published content. Increase in inbound creator queries. Performance of monthly content campaigns. Reduction in dependency on external creators for brand content.If you are feeling spontaneous, just walk into our office for a quick chat or drop an email at muskan@coamofeed.com.

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