Personal Branding

1 day ago

New Delhi, India Edit Lobby Full time

Personal Branding + Content Strategist (for Edit Lobby founders)Location:Remote Type:Part-Time / Full-Time Start:Immediate Compensation:25–30k INR (Part-Time)About the role We’re looking for a strategic, creative, and highly organized Personal Branding + Content Strategist to build, scale, and manage the personal brands of the Edit Lobby founders. This role is for someone who understands storytelling, expert positioning, authority-building content, and how to craft narratives that cut through the noise.You will own end-to-end brand strategy — from defining positioning to writing scripts, planning content pipelines, and executing campaigns that elevate the founders as industry experts in creative production, video editing, and entrepreneurship.Key responsibilities Brand strategy & Positioning Develop clear, differentiated personal brand identities for each founder Craft expert positioning in the areas of video editing, agency building, leadership, and creative strategy Build foundational messaging frameworks, tone of voice, and content pillars Identify opportunities for authority-building: interviews, features, thought leadership, collaborations Content strategy & Planning Build monthly and weekly content calendars across Instagram, LinkedIn, YouTube, and TikTok Create content ideas based on trends, insights, and market conversations Work closely with the Edit Lobby production team to ensure content is executed on time Monitor analytics and adjust strategy for maximum reach and engagement Scriptwriting & Copywriting Write scripts for short-form videos (Reels, TikTok, Shorts) Create talking points, storytelling frameworks, and founder monologues Draft captions, hooks, and scroll-stopping headlines Create long-form content such as newsletters, LinkedIn posts, and expert articles Expert marketing & Growth Turn founder knowledge and experience into powerful, teachable content Build expert ecosystems — mini series, frameworks, signature opinions, bold takes Optimize thought-leadership presence across platforms Conduct competitor analysis, industry insights, and market trends If interested, send your resume to hr@editlobby.com

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