Writer/Strategist (Personal Branding)

19 hours ago


New Delhi, India Lxme Full time

Company Overview:LXME is India’s first financial platform designed exclusively for women, empowering them totake charge of their money through learning, investing, and community engagement. LXMEoffers simple, jargon-free financial solutions and a vibrant community to help women achievefinancial independence.About the Role:We’re looking for a mid-level Writer + Strategist who can help shape and amplify the personal brand of LXME’s Founder. You’ll work closely with her to craft content that’s authentic, thought-provoking, and resonates deeply with women who are building their financial journeys.What You’ll Do:- Build and execute a personal branding strategy across LinkedIn, Instagram, and other relevant platforms. - Write compelling thought leadership content, posts, speeches, and video scripts that reflect the founder’s voice and values. - Conceptualize campaigns, collaborations, and storytelling themes that humanize finance and leadership. - Track trends and insights to help position the founder as a relevant voice in women’s finance, entrepreneurship, and leadership. - Collaborate with the design and video teams for cohesive content execution.Who You Are:- 3-5 years of experience in content writing, brand storytelling, or communications strategy, preferably for CXOs, founders, or influencers. - Strong understanding of social media trends and audience psychology. - Excellent writing skills with a flair for conversational, thought-led content. - Passionate about women’s empowerment, leadership, and financial literacy. - Based in Mumbai and open to working from office.



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