
Regional Trade Marketing
4 weeks ago
Role Overview:
- Overseeing the complete flow of POS materials for all in-store activities
- Charge of driving distribution for all Input SKUs for the Input/activated Month and driving the sales Effectiveness
- Providing briefing materials to the Sales team and dealing with F2F briefings for Key activities with all the Internal Stakeholders
- Tracking the implementation of the guidelines for Loyalty Program
- Coordinating the GTM and RTM led Initiatives for all NPD
- Making Empanelment of Specific Stores as per Strata and measuring offtakes of the same
- Organizing Micro Marketing Activity in Specific Clusters and Implementation and Tracking of Success/Failures for any Specific Regional /Central led category Initiatives
Who Are We Looking For:
- Academic degree
- Minimum 3+ years' experience in GT Sales/Channel Development or Trade Marketing (Handling Metro Town is a Must)
- Experience in FMCG only
- Experience in managing and coordinating the complete process flow of in-store activities, POSM management, Vendor Management, End to End Coordination of Gift Disbursement & Micro Mktg Initiatives
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