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Digital Marketing Strategist

3 months ago

Chennai, India Sulekha Full time

About Sulekha:


Sulekha: A Leader in Local Service Need Fulfillment


Sulekha is India’sleading digital marketplace for expert services,connecting millions of Users and lakhs of ServiceProvider SMEs using technology, data and AI. Sulekhafocuses on threebroad clusters of categories

– Home Improvement, Lifestyle, Higher Education – comprising 14 categories, each with its own unique characteristics and preferred methodsfor user need fulfilment.

Sulekha’s growth is powered by its forward-looking innovation driven structure and a start-up culture of participation, learning and experimentation. Driven by passion and perseverance, Sulekha is about to unravel a paradigm shift in the local services space and with 7% of the internet users in India using our serviceswe are at the helm of local services serving25,000 needs acrossthe country every day.

Every two seconds…a user gets her job done by using Sulekha to get relevant responses from targeted local businesses.

Every five minutes…an SMB grows his business by using Sulekhato reach motivated local service buyers.



Job Title: Lead - DigitalMarketing Strategist Department: Marketing

Summary:


We are seeking a highly motivated and results-oriented Senior Digital Marketing Leader with a proventrack record of success in driving revenue growth through innovative and data-driven digital marketing strategies. This individual will be a strategic thinker and a hands-on leader, possessing deep expertise across the entire spectrumof digital marketing disciplines.


Responsibilities:


Strategic Leadership:

Develop and implement comprehensive digital marketing strategies aligned with overallbusiness objectives.

Identify and analyze markettrends to stay ahead of the competition.

Conduct marketresearch and competitor analysisto inform strategic decision-making.

Foster a culture of innovation and experimentation withinthe digital marketingteam.

Mentor and coach juniorteam members.


Campaign Management & Execution:

Develop, execute, and manage multi-channel digital marketing campaigns across SEO, SEM, Social Media Marketing, ContentMarketing, Email Marketing, and other relevantchannels.

Oversee paid advertising campaigns(Google Ads, DisplayAds, Social Media Ads) focusing on ROI optimization, CPA reduction, and conversion increase.

Manage and optimize websitecontent for search engines (SEO) and user experience.

Implement local SEO strategies to increase local visibility and leads.

Create and manage compelling content (written, visual,and video) for various marketing channels.

Develop and manage marketing funnels for lead generation and conversion optimization.

Implement omnichannel marketing strategies to deliver a seamless customerexperience across all touchpoints.

Leverage data-driven insights to optimize campaign performance and maximize return on investment (ROI).

Develop and manage budgetsfor all digitalmarketing activities.

Channel Management & Expertise:

Possess in-depthknowledge of Search Engine Optimization (SEO) including TechnicalSEO, Local SEO, SEO for Classifieds, ListingSEO, and YellowPages optimization.

Manage Search Engine Marketing(SEM) campaigns, includingexperience with GoogleAds and other search advertising platforms.

Be an expert in Social Media Marketing (SMM) with a strong understanding of major platforms like Facebook, Instagram, etc.

Develop and implement effective content marketing strategies.

Utilize email marketing tools and platformsfor lead generation and customer engagement.

Explore and implement innovative marketing tactics, including WhatsApp marketing and SMS marketing.

Demonstrate knowledge of Customer Relationship Management (CRM) platforms and datautilization for marketingpurposes.

Metrics & Reporting:

Track and analyze campaignperformance metrics usingdata analytics tools.

Generate comprehensive reports to measuremarketing campaign effectiveness and ROI.

Continuously monitorand optimize marketing activities based on data-driven insights.


Required Skills & Experience:


8 to 10 years of experiencein a senior digital marketing role with a proven track record of success in driving revenuegrowth.

Strong understanding of the entire digitalmarketing landscape (360°expertise) including SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Local SEO, and emerging marketing trends.

Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and InstagramAds.

Strong analytical skills with experience in using marketinganalytics tools and platforms.

Excellent communication, presentation, and interpersonal skills.

Budget management and optimization skills.

Growth mindsetwith a passion for continuous learning and experimentation.

Ability to work effectively in a fast-paced environment and manage multiple priorities.

Strong leadership and mentorship skills.

Experience collaborating with cross-functional teams(Sales, Product, Design,etc.).

Working knowledgeof AI applications in digitalmarketing is a plus.




Academic qualifications required:

Any Graduation