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Retail Marketing Executive

4 months ago

Pune, India Kushal's Fashion Jewellery Full time

Location:- Pune and Hyderabad


A Retail Marketing executive will implement marketing campaigns and initiatives aligned with marketing objectives.


KRA

  1. Regional Retail Marketing strategy: Execute marketing initiatives and campaigns in alignment with the regional strategy.
  2. Sales Growth and Brand Awareness: Responsible for executing regional marketing strategies that enhance the brand awareness and impact sales growth.
  3. Underperforming Stores: Identify the underperforming stores and implement targeted strategies to boost sales growth.
  4. Regional New Market Development: Execute growth strategies for successful market expansion


Responsibilities:

  • Implement marketing campaigns and promotions within the assigned region, ensuring that they align with the overall marketing strategy.
  • Support the coordination of in-store events and promotional activities that attract customers, increase sales.
  • Execute new store launches activities and the strategies for the new store growth.
  • Implement targeted marketing campaigns to increase the sale of existing stores.
  • Identify underperforming stores within the region and implement market-specific strategies to boost sales growth.
  • Liaise with vendors and suppliers to coordinate the delivery of promotional materials, displays, and other marketing collateral.
  • Ensuring that expenses are within budgetary constraints.
  • Ensure that all in-store marketing activities comply with brand guidelines.
  • Monitor the performance of in-store marketing initiatives and provide feedback for continuous improvement.



Candidate Profile

Qualification

  • Bachelor's degree in marketing, business administration, or a related field is required
  • 2-4 years of retail marketing experience

Experience

  • Experience in execution of ATL and BLT marketing strategies
  • Solid understanding of marketing principles
  • Proficiency in executing new store launches, in-store events and promotional activities
  • Proficiency in boosting the sales of non performing stores.

Technical Proficiencies

  • Proficient in marketing software and tools (e.g., Google Analytics, CRM systems).

Local Market Acumen

  • Familiar with local market trends, customer behaviors, and competition.

Achievements

  • Execution of marketing campaigns that lead to sales growth.
  • Successfully revitalized underperforming stores.
  • Execution of new store launch marketing initiatives.


Skills

Marketing Strategy Execution: Proficient in executing regional marketing strategies tailored to specific markets.

Sales Growth: Proven ability to drive sales growth through effective marketing campaigns and initiatives.

Data Analysis: Strong analytical skills, with the ability to interpret data and make data-driven marketing decisions.

Technical Proficiency: Familiarity with relevant software tools and analytics tools like Google Analytics, and CRM systems.

Vendor Management: Effective collaboration with external vendors and agencies for delivery of marketing collaterals and campaign execution.

Communication: Excellent written and verbal communication skills for effective collaboration and reporting.

Team Collaboration: Collaborative team player with the ability to work cross-functionally with various departments.