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Marketing Executive

5 months ago

Pune, India Foodimentary (India) Limited Full time

Overview:

Join the Marketing team at Foodimentary (India) Limited as a Retail Relationship and Shopper Marketing Senior Executive. This pivotal role involves fostering relationships with teams and vendors in India while managing client interactions with major supermarkets in the UK, AU, IR, and CA. We're seeking a hands-on, adaptable professional to thrive in our fast-growing business culture. As part of this role, you'll collaborate with internal teams and external agencies to drive innovative shopper marketing initiatives and contribute to the company's overall business objectives.

Key Responsibilities:

  • Collaborate with the Management team to maintain strong relationships with clients, vendors, and major supermarkets across multiple countries.
  • Work alongside the in-house insight and shopper marketing department to identify key target consumers, retailers, and markets.
  • Collaborate across departments to foster cross-sector cooperation.
  • Engage with appointed public relations agencies to ensure effective communication strategies.
  • Facilitate communication and collaboration between internal teams (marketing, regulatory, logistics, supply chain, finance) and external stakeholders (retailers, artworkers, and others) to ensure the seamless execution of comprehensive campaigns.
  • Liaise with external experiential agencies to manage sampling activities effectively.
  • Develop and execute Shopper Marketing plans across various channels, including retailer.com initiatives.
  • Manage the development of communication for both B2B and B2C activities.
  • Cultivate relationships with retailer media contacts and explore cross-category collaborations.
  • Analyse competitor and consumer activity to identify growth opportunities.
  • Extract valuable insights from Shopper and .com campaigns for future planning.
  • Work closely with chosen agencies/3rd party suppliers for shopper-focused campaigns, creative development, and messaging, ensuring accountability for success.
  • Manage trade spend and allocate Advertising & Promotion (A&P) budget across channels.
  • Segment the customer base and optimize channel strategies in collaboration with P&Ls.


Qualifications:

  • 3+ years of experience in an FMCG environment.
  • Demonstrated success in meeting retailer needs and expectations.
  • Proficiency in English, both written and spoken.
  • Strong ability to foster business partnerships.
  • Creative thinking and lateral problem-solving.
  • Analytical skills for extracting insights from campaigns.
  • Adaptable and flexible in a fast-paced environment.
  • Preferred Education and Experience:
  • Background in FMCG, ideally with exposure to the food sector.
  • Familiarity with international markets and retailer management.


Work Environment:

  • Potential travel within India and occasional international travel.


Competencies:

  • Core Competencies:
  • Customer-focused with exceptional attention to detail.
  • Strategic decision-maker and persuasive communicator.
  • Collaborative and results-oriented team player.
  • Self-motivated leader with adaptability.
  • Thrives in a dynamic, fast-growing environment.
  • Functional Competencies:
  • Proficient in retail finance and outsourced partner management.
  • Exposure to international markets and FMCG industry.
  • Skilled in crafting and managing marketing initiatives.