
Channel Play
3 weeks ago
Company Overview:
Channelplay is India's leading tech-enabled channel execution company, specializing in outsourced sales teams, channel development, cutting-edge visual merchandising, and loyalty programs. With 17+ years of expertise and a prestigious client portfolio comprising India's most prominent brands, we have redefined excellence in channel execution. At Channelplay, we don't just deliver solutions-we set new benchmarks.
Role Overview:
We are seeking a highly driven and visionary Regional Manager - Visual Merchandising to lead end-to-end merchandising strategy and execution across multiple geographies. This leadership role is pivotal in elevating in-store experiences, strengthening brand visibility, and driving customer engagement. The incumbent will be responsible for translating brand guidelines into high-impact visual strategies, ensuring seamless execution, and influencing consumer purchase behavior through world-class retail environments.
Key Responsibilities:
Strategic Leadership: Define and drive regional visual merchandising strategies aligned with brand objectives and business goals.
Execution Excellence: Oversee large-scale implementation of merchandising programs across multiple retail locations, ensuring consistency and superior quality standards.
Innovation & Trends: Stay ahead of emerging global trends in retail design, shopper psychology, and digital merchandising; introduce best practices to enhance customer experiences.
Cross-functional Collaboration: Partner with sales, marketing, and brand teams to create integrated merchandising campaigns that maximize visibility and impact.
Performance Management: Conduct structured audits, store visits, and compliance checks to ensure adherence to VM guidelines and operational excellence.
Capability Building: Mentor and train store and field staff on VM standards, display optimization, and shopper engagement techniques.
Data-driven Insights: Leverage analytics, customer feedback, and market intelligence to continuously refine merchandising strategies and measure ROI.
Qualifications & Experience:
Experience: 4-6 years of proven leadership experience in visual merchandising, retail design, or brand environments (consumer goods, luxury, lifestyle, or electronics preferred).
Expertise: Strong understanding of store layout design, product display optimization, and shopper behavior.
Leadership: Demonstrated ability to lead multi-location teams, manage vendors, and drive large-scale execution projects.
Business Acumen: Adept at translating brand identity into compelling retail experiences that influence purchase decisions.
Technical Skills: Proficiency in MS Office (Excel, PowerPoint) and VM design tools; strong presentation and analytical capabilities.
Education: Bachelor's or Master's degree in Business, Marketing, Visual Merchandising, Retail Management, or a related field.
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