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Head - Marketing

4 weeks ago

Gurgaon, Haryana, India Lepton Software Full time

We are looking for an experienced and visionary Head of Marketing to lead our global marketing initiatives.

This role requires a seasoned marketing leader with a deep understanding of the IT and SaaS sectors, who can drive demand generation, brand positioning, and digital marketing to accelerate business growth.

Key Strategy & Leadership

- Define and lead the global marketing strategy aligned with business goals and revenue targets.

- Position Lepton Software as a thought leader in geospatial and location intelligence domains.

Brand Management & Positioning

- Build and manage the companys brand identity, voice, and value proposition across all channels.

- Ensure brand consistency in communications, campaigns, and customer touchpoints.

- Manage public relations, media engagement, and corporate communications.

Digital Marketing & Lead Generation

- Develop and implement demand generation strategies to drive qualified B2B leads.

- Optimize multi-channel marketing campaigns (email, SEO/SEM, social, webinars) in alignment with sales goals.

- Generate high-quality leads and nurture them through the sales funnel in collaboration with the sales team.

Product & Content Marketing

- Lead content strategy for whitepapers, blogs, case studies, videos, presentations, and thought leadership content.

- Work closely with product and sales teams to translate complex technical offerings into compelling narratives.

- Ensure SEO-optimized and persona-driven content across platforms.

Event Management

- Plan and manage participation in industry events, webinars, partner programs and customer conferences.

- Drive event marketing strategies including pre-event promotion, on-ground branding, and post-event follow-up.

Team Development & Management

- Build, lead, and mentor a high-performing marketing team.

- Establish KPIs and performance metrics to ensure accountability and continuous improvement.

Market Intelligence

- Analyze market trends, customer insights, and competitive landscape to inform strategy.

- Identify new market segments and growth opportunities.

Analytics & ROI:

- Track KPIs, optimize campaign performance, and report marketing ROI to leadership.

Qualifications and Skills:

- Bachelors or Masters degree in Marketing, Business, or related field; MBA preferred.

- 7+ years of progressive experience in B2B marketing, preferably in IT/Software/Technology domains.

- Proven track record of driving growth through modern marketing strategies.

- Strong leadership, team-building, and project management skills.

- Experience with marketing automation tools, CRM systems, and analytics platforms.

- Data-driven decision maker with a strategic and creative mindset.

(ref:iimjobs.com)