Head of Growth

4 days ago

Mumbai, India eské Full time

Company Description

eské, based in Mumbai, is a fashion brand specializing in handcrafted wallets, totes, laptop bags, and handbags. The brand combines modern design with functionality, representing the best of European fashion since 1988. All products are flawlessly made, durable, lightweight, and travel-friendly, suitable for various occasions. Each collection is handcrafted by skilled artisans using the finest vegetable-tanned leather, ensuring elegant design and impeccable quality.


Role Description

This is a full-time on-site role for a Head of Growth - D2C at eské. The role involves overseeing growth marketing strategies, customer acquisition efforts, growth hacking techniques, sales initiatives, and business development activities on a day-to-day basis.


Key Responsibilities



  • Performance Marketing: Develop and execute performance marketing strategies to drive online sales and brand awareness. 
  • Campaign Management: Plan, create, and optimize digital marketing campaigns across various channels, including Meta and Google Ads. 
  • Lead Generation: Implement effective lead generation strategies to build a strong customer base and increase conversion rates. 
  • Data Analysis: Analyze campaign performance data to assess ROI and make informed decisions to optimize future campaigns. 
  • Revenue Growth: Identify opportunities for revenue increase through innovative marketing strategies and customer engagement initiatives. 
  • Collaboration: Work closely with the product, design, and sales teams to ensure cohesive brand messaging and promotional activities. 
  • Omnichannel Marketing: Support the integration of online and offline marketing efforts to create a seamless customer experience. 


Key Skills & Qualifications


  • Experience: 3-6 years of experience in growth marketing, preferably within a D2C fashion brand. 
  • Performance Marketing Expertise: Strong knowledge of performance marketing strategies, including paid social and search marketing. 
  • Technical Skills: Proficiency in Meta Ads, Google Ads, and other digital marketing tools. 
  • Analytical Mindset: Ability to analyze data and derive actionable insights to drive campaign success. 
  • Creative Thinker: Innovative approach to marketing with a knack for creative problem-solving. 
  • Strong Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively. 
  • Omnichannel Experience: Understanding of omnichannel marketing strategies and customer journey mapping.


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