Senior Product Manager

1 day ago

New Delhi, India Ajanta Pharma Ltd Full time

Job Title: Group Product Manager / Sr. Product Manager (Derma) - Domestic BusinessExperience: 7 to 15 years of product marketing experience.Qualification: B. Pharma + MBA - Marketing or Pharma ManagementTherapy/Department: Derma (preferred), we are open to consider candidates from any therapy.Industry Preference: PharmaJob Location: Head Office, (Andheri- Mumbai).Key Responsibilities- Development of marketing and promotional plans for products to support the end consumers’ need - Ensuring marketing strategy implementation through sales force connect - Market intelligence through primary research and customer connect - Collaboration with internal & external media to ensure the proper execution of strategies - Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. - To work with cross-functional teams . - Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. - SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. - Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. - Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.Required Skills- Strong scientific acumen and experience in brand and marketing strategy development. - The role demands excellent communication skills and the ability to train and engage the sales force effectively. - Proficiency in market research, competitor analysis, and SWOT evaluation is essential. - Candidates should have experience in cross-functional collaboration and digital marketing tools.ContactAshish DubeyMob:- 9869 309 139

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