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Senior Digital Marketer

2 months ago

Hyderabad, India WeOwn Full time

Job Description - Digital Marketing Executive


Responsibilities:

• Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & as performance channels.

• Manage & optimize performance media channels with a strong focus on lead generation & deliver quality leads within the set CPL goals.

• Managing online brand and project campaigns to raise brand awareness.

• Should have experience in identifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action.

• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends, insights and optimize spends as well as performance based on the insights. Should have experience in A/B and multivariate testing & optimization.

• Should have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Should have experience in optimizing landing pages and user funnels.

• Collaborate with agencies, publishers, ad-networks and other vendor partners.

• Overall responsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target.



Desired Candidate Profile:

• Minimum of 3-5years of experience in digital marketing, preferably in a Real Estate

• Bachelor's degree/Post Graduation

• Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content marketing best practices

• Excellent written and verbal communication skills, including copywriting and editing

• Experience with marketing automation tools, CRM platforms, and web analytics software

• Ability to work independently and in a team environment, managing multiple projects and priorities simultaneously

• Strong analytical skills and attention to detail, with a track record of using data to inform decision-making

• Creativity and a passion for digital marketing and emerging technologies.

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