Great Learning
3 weeks ago
Key Responsibilities
- Lead Enterprise Content Strategy & Writing: Create compelling content tailored for enterprise buyers, CXO decks, case studies, white papers, assets, and industry narratives. Translate complex learning solutions to clear, persuasive messaging that drives engagement and conversion.
- Drive Full-Funnel Campaigns: Plan and execute integrated B2B campaigns across digital, email, webinars, social, and events to build pipeline and brand awareness.
- Run Targeted ABM Programs: Build and execute account-based marketing campaigns focused on high-value enterprise accounts and industry-specific verticals.
- Own Marketing Operations: Manage marketing automation tools and CRM systems to optimize campaign delivery, lead management, and reporting.
- Deliver Sales Enablement: Write and maintain high-impact content for sales industry decks, playbooks, objection handlers, and partner closely with sales teams to align messaging.
- Define Go-to-Market Strategy: Collaborate with product and sales to shape GTM plans and launch campaigns for priority enterprise offerings.
- Track & Report Performance: Analyse campaign metrics (MQLs, SQLs, ROAS, pipeline) and present actionable insights to leadership.
- Lead CXO Events & Thought Leadership: Organize webinars, roundtables, and flagship events to position Great Learning as a trusted advisor to enterprise clients.
(ref:iimjobs.com)
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