Viral Video

About Learn with LeadersLearn with Leaders partners with top global universities and thought leaders to create transformative learning programs for students worldwide. We inspire young learners through masterclasses, workshops, and mentorship programs that build confidence, creativity, and leadership skills.Role OverviewWe are seeking a Viral Video & AI Content Specialist who can conceptualize, create, and scale viral short-form video content using AI tools for Instagram Reels, TikTok, and YouTube Shorts. This role requires a mix of creativity, storytelling instincts, and technical skill in leveraging AI platforms for fast, high-quality content creation and trend amplification.Key Responsibilities1. Viral Video Creation & StrategyResearch and identify trending formats, sounds, and hooks on Instagram, TikTok, and YouTube.Develop short, emotionally engaging, high-retention videos tailored to Gen Z audiences.Use AI tools to generate ideas, scripts, visuals, and edits quickly and efficiently.Craft narratives that align with Learn with Leaders’ mission and resonate with students, parents, and schools.2. AI-Driven Content ProductionUse AI video generation tools (Runway, Pika Labs, Synthesia, HeyGen, etc.) for rapid video creation.Apply AI voiceover, subtitle, and translation tools to localize and scale global content.Experiment with AI-based storytelling, music selection, and thumbnail generation to maximize reach.3. Social Media OptimizationOptimize videos for engagement, retention, and virality through creative hooks, pacing, and captions.Schedule and manage posting cadence across Instagram, TikTok, and YouTube.A/B test headlines, thumbnails, and CTAs to drive followers, engagement, and conversions.Collaborate with the digital team to align video strategy with program launches and events.4. Analytics & GrowthMonitor performance metrics (views, retention, shares, comments, conversions).Use analytics to refine video strategies and identify what works best for each platform.Stay on top of viral trends and emerging AI tools for content creation and growth hacking.Required Skills & Experience2–5 years of experience in short-form content creation or social media marketing.Proven success in creating viral content on Instagram, TikTok, or YouTube Shorts.Proficiency with AI video, design, and editing tools (Runway, Pika Labs, Descript, Midjourney, CapCut, etc.).Understanding of visual storytelling, Gen Z culture, meme language, and emotional hooks.Data-driven mindset with the ability to interpret social analytics and optimize accordingly.Preferred QualificationsExperience working with education, youth, or creative brands.Familiarity with AI-generated avatars, voice cloning, and automation workflows for content scaling.Basic video editing and motion graphics knowledge (CapCut, Premiere Pro, After Effects).LocationRemote or hybrid (India preferred)email on ipsita@learnwithleaders.com