Head - Marketing & Intelligence

4 days ago

Pune, India FinJo Full time

Overview. As the Head of Marketing & Intelligence, you will:- Lead the marketing vision, strategy, and execution across India, Singapore, and emerging markets.- Build and scale brand narrative, ensuring consistent communication across all touchpoints: digital, on-ground, and partnerships.- Use data, analytics, and market intelligence to refine campaigns, optimise ROI, and inform business decisions.- Drive demand generation across channels: clinics, corporates, schools, and health partners.- Oversee and elevate a multidisciplinary marketing team (digital, content, creative, SEO, and engagement).- Champion thought leadership and community engagement through podcasts, events, and collaborations.Key & Develop and execute a comprehensive marketing roadmap aligned with growth goals.- Position as a category leader in preventive oral health.- Lead regional marketing strategy for India and Southeast Asia.Brand & Creative:- Shape and refine brand messaging, ensuring consistency and emotional resonance.- Oversee content, campaigns, and visual storytelling that highlight GenAI leadership and impact.- Ensure marketing assets, futuristic aesthetic.Intelligence & Growth:- Leverage analytics to track funnel metrics, user acquisition cost, LTV, and campaign performance.- Conduct market analysis to identify new opportunities, segments, and trends.- Collaborate with product and sales teams to align marketing efforts with revenue outcomes.Team Mentor and guide the marketing team encouraging ownership, experimentation, and innovation.- Coordinate with external agencies and partners for specialised campaigns.Qualifications & Think in stories and systems balancing creative intuition with analytical precision.- Have 6-10 years of experience in brand marketing, growth, or integrated communications (healthtech or tech ecosystem preferred).- Have led cross-functional marketing teams and campaigns across geographies.- Are fluent in digital performance metrics, funnel optimisation, and content strategy.- Can make data emotional and storytelling measurable.- Believe in building impact, not just visibility. (ref:iimjobs.com)

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